Strategic Market Management, European Edition Chapter 10

by David A. Aaker

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University


Create successful strategies for today's dynamic business environment
It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.

The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing:

Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making

Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market

Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential

Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs)

Developing growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses

Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

Genres: Business, Nonfiction, Economics, Textbooks

368 pages, ebook

First published May 6, 2005

Reviews

[Phoenix2 · Rating 2 out of 5]

It was kind of a difficult book to read this one. Not that it used too scientific terms, however, it was difficult to follow, as the themes didn't flow well one after another and it felt like a nasty mess. At least, it was understandable as a book.

[Mary Helen Sherman · Rating 3 out of 5]

Got a B in this class but also learned a lot about marketing so overall 3 star experience with this book

[alejitapita · Rating 4 out of 5]

It's a great and basic guide for understanding competitive strategy in business. highly recommend.

[Joshua Shorter · Rating 3 out of 5]

Strategic Market Management attempts to provide a broad overview of the marketing decisions businesses must make during the business life cycle. A good focus of the book is spent on adding customer value. Unfortunately, the book meanders and has very poor editing. It is hard to follow in places while offering really good insights in others.

[James Hendrickson · Rating 5 out of 5]

Best book on strategic marketing. It covers all the major topics in a concise and easy to read way. Buy a used textbook so you don't have to spend a fortune for the current edition.

[Alireza Daneshvar · Rating 4 out of 5]

I found this book challenging to read but it was the comprehensive one. A great guide to understanding business strategy in a competitive environment. I would strongly recommend it.

[Justin VanWinkle · Rating 3 out of 5]

I found it hard to extract value from the way this book was written. I gave up a few chapters in and moved on.

[Emma B · Rating 3 out of 5]

Dense but I got through it and learned something.

[Natasha]

MBA 645 ✔️

[Amanda White · Rating 2 out of 5]

Not impressed with the quality. This was a graduate level text book and had typos throughout.

[Matt Harris · Rating 1 out of 5]

Full of descriptions, 'frameworks', and recipes for a way to do things, possibly completely absent of rigour, evidence, and insights to change the way you think.

[Len Pollard · Rating 3 out of 5]

Good source for conceptual framework. However, rather light reasoning on why these concepts are necessary.

[Iam Soman]

good one

[Gaurav Bangur]

i want it read this book,

[Stefaan Van ryssen · Rating 5 out of 5]

Read this back-to-back with Doyle's Management and Strategy, and marketing hell will turn into heaven. Extremely American though. It should get 4.5 stars.

[Egemen]

very useful

[Sujil Shrestha]

good