The Face of the Business: Develop Your Signature Style, Step Out from Behind the Curtain and Catapult Your Business on Video

by Rachel Nachmias

THE FACE OF THE BUSINESS
If you want to grow your business with video, you’re going to need to look the part. You know that crafting amazing video requires more than just great content. You want to make the right visual impression to attract viewers that are ready and willing to listen to your message, but you’re not sure how. To get maximum impact from your videos, you need the confidence and skills to master your image and truly become the face of YOUR business.

Based on her experience transforming hundreds of clients from fashion rookies into camera-ready women of style, Rachel Nachmias offers a step-by-step process to becoming your most beautiful and confident self and creating videos that grow your following and turn viewers into clients willing to pay top dollar for your expertise.

In The Face of the Business you will learn how to:

· Dress like the brilliant expert you already are – and get compensated accordingly

· Know exactly how to choose your best styles and avoid the rampant fashion myths that undermine your results

· Finally get your wardrobe working for you and your business

· Leverage your beauty potential on camera to attract thousands, or even millions of viewers

· Develop your signature style and never let your appearance hold you back again

If you dream of creating a personal style that is an asset in your business and not a liability, The Face of the Business is for you.

Genres: Nonfiction

85 pages, Kindle Edition

Published December 15, 2016

Reviews

[Brandy O'Rourke]

I was familiar with the subject matter and was hoping for more in depth coverage of archetype. This is a great starter for people wanting a survey or cursory understanding of different archetypes. I did find some of the names and images not as female empowerment oriented in that they perpetuate a thin, white female as the height of beauty.

[Dana]

Quick read, some good tips

I’m torn on this book because I find the tips to defining your style helpful. However, I was put off by the various “archetypes” used to help visualize different body types/styles. The information about dressing to your body instead of trying to hide perceived flaws was good but, again, the archetypes (femme fatale, pixie, other stereotypes, etc) just did not do it for me. The “titles” given to her clients’ style boards were less female stereotypes and more interesting, imo.

I was able to take some information from the book and incorporate it into my life/wardrobe. I don’t think this book is for everyone but a subset of people interested in color or style analysis may find it interesting.

Disclosure: I downloaded this to kindle for free during an amazon/kindle promotion on the author’s page. A review was not requested. I would not have purchased the book otherwise.

[Ashley]

Rachel brings logic and process to the otherwise heady and artistic world of personal styling. She expertly weaves your professional needs and innate design into crafting an image that will render your business more successful. Most importantly, Rachel does an excellent job of teaching the reader how to be their own expert. I felt empowered to deepen my understanding of what my clients, students, and patients need, who I want to be, and who I was designed to be. With that knowledge I feel more confident in going forward with more public aspects of my own business. An excellent tool for people like me, who are new to the public eye, especially.

[Neena Deibler]

Excellent, informative book full of details for discovering and implementing your personal style. Especially geared to women with their own businesses, who want to consistently present their best style to their audience. Lots of practical advice, interesting anecdotes, and concrete examples, written in a fun and approachable voice.

[Helen]

This is a personal style book for women, marketed as a guide to looking authentic for your business. It's really a brief introduction to finding a clothing style that suits your body shape with a few tips on dressing when filming videos thrown in. I'm not the target audience I guess, but I felt there weren't enough images or details. The author does style consultations and I feel like this was a teaser to get more clients. Happy to read it since it was free, but not really sure how to adapt her ideas to the workplace. I would need more information about what clothes to choose for different levels of formality and photos, photos, photos.