This book gives compelling insight into the Runes, not just by presenting them in a different order, but in doing so evoking a different story from them. I'm quite familiar with the reasons for the widely accepted 'FUTHARK,' and I've read general accounts defending different row orders, or the elimination of rows completely. Karlsson gives the most thorough insight into the 'UTHARK,' as well as integrates the Runes back into their cultural context. In educating on the Nordic mythology, the story of the Runes becomes less related to alphabet and more symbolic. Defnitely a worthy read for any devoted Rune scholar.