I'm a new fiction author trying to break into the industry, and my marketing efforts were due for a real shake-up, so this book came along at the right time. I received a free copy of this book in exchange for a fair review, and I'm really glad I did. I post regularly on social media, but (given flagging sales numbers) I'm obviously doing something wrong.
I think Chris Syme tells me exactly how I can improve my social media marketing. Her "less is more" system is intuitive, and she gives some pretty compelling indicative statistics that the elements of her system will work. In addition, her writing is clear and straightforward, even folksy at times, like a wise marketing maven offering sage, loving advice: pull, don't push; choose your social media channels; use Facebook; build your list. I have to say, I'm a believer.
But I'm not completely sold. In my day job, I'm a social scientist, and I'm a die-hard empiricist. I didn't find any direct evidence that this methodology, as a whole, would work. Even some anecdotal evidence would have been helpful. Syme has been marketing for many years, and presumably marketing books for a good portion of that time, so I find it hard to believe that, if the system really works, she hasn't come across people that it's worked for. Her daughter, for example, is an indie author. Has this system worked for her? If so, in what ways? This book would have been even more convincing with a clear definition of how to measure success, followed by a comparison of results from authors who used this system versus those who did not, in order to isolate the "less is more" system's effect on book marketing success.
Perhaps this is too much to ask for from a how-to book. At $0.99 (until November 1st), this book is a real bargain. In fact, I'd pay $6 or $7 for this book, because the system makes sense, and because the book comes with a handy online course that reinforces the concepts from the book. If you're trying to market yourself or your writing on social media, I'd recommend reading this book. In an effort to test the "less is more" system, though, I'll be putting data on my website to track how effective the system has been for me. I have my central channel (a new author page on Facebook), and I'm establishing my outposts, so we'll see how well I do pulling people onto my platform!