Strategic Management: Concepts

by Fred R. David

KEY David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

336 pages, Paperback

First published January 1, 2012

About the author

Ph.D., The University of South Carolina
M.B.A., Wake Forest University
B.S., Wake Forest University

Fred R. David, Ph.D. is an internationally recognized strategic planning scholar, author, and consultant. He received a BS and MBA degree from Wake Forest University and a Ph.D. in strategic management from the University of South Carolina. He is the TranSouth Professor of Strategic Management at Francis Marion University in Florence, South Carolina. His Strategic Management textbook, published by Prentice Hall, is used in more than 400 colleges and universities to teach strategic planning. The book has been translated into Spanish, German, Japanese, Chinese and... and is widely used worldwide.

Reviews

[Ksultan · Rating 5 out of 5]

i have read this book ...... out classs i shall say about this book that if u will know 9 stages of matrix whihc is in this book u can handel ur business in effecient manner ..
and it is too much intresting book by minimize the rick in business point of view.............

[Rodrigo · Rating 4 out of 5]

Muy técnico, pero muy bueno.

[Viraj]

good