How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Alison Baverstock

How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost ""guerrilla"" marketing.

Genres: Nonfiction, Reference

336 pages, Paperback

First published October 28, 1993

Reviews

[Elizabeth]

This text was research for my Masters dissertation and it was super helpful both for my theoretical grounding and for practical use in the project component. It is very in-depth and a heavy read, but full of incredibly helpful information in an area where there is not a lot of academic work yet.

[Cat]

Useful look at industry-specific marketing techniques, and the setup of marketing and sales within the industry. I've used in numerous times and for various modules.

[Emma]

Probably due for another update considering the fast-pace of social media and the internet in marketing. Found the latest edition useful, but the fourth edition is fairly irrelevant if you're interested in current marketing practices.