Winning at Innovation Indian ed

by Fernando Trías de Bes, Philip Kotler

Key Features A great handbook on innovation, elaboration by two of the most brilliant academic authors in the field This is a superb book that captures the way to set the stage and create a positive climate for product innovation in the corporation. About the Book: Winning at Innovation: The A to F Model Innovate or Die! Companies that cannot innovate and develop newproducts, strategies and technologies to keep ahead in today'sfastpaced market will not succeed. Winning at Innovation presents agroundbreaking new model for successful marketing advancement fromtwo world-leading experts in marketing and innovation, FernandoTrias de Bes and Philip Kotler. Innovation is a responsibility normally assigned to R&Ddepartments but this is not enough. Companies need a systematicframework so innovation can occur at any level of the organization.The A-F Model is a step-by-step process for developing a successfulculture of innovation, bringing together the different individualsand groups across the organization for ideas to be created,developed and implemented. Offering flexibility, the model allows aback and forth flow of ideas and creativity to adapt to changingcircumstances. Using this model, companies can learn how to maketheir innovation processes more effective, more sustainable, andmore successful. Innovation must be a priority for organizations who want to beready to grow and develop in post-recession economies. Trias de Besand Kotler present a unique model for innovation for all companiesthat want to succeed in the global field. About the Authors: Fernando Trias de Bes, Philip Kotler Philip Kotler is the author of: Marketing Management: Analysis,Planning, Implementation and Control, 13th ed., the most widelyused marketing book in graduate business schools worldwide andseveral others. He has published over one hundred articles inleading journals, several of which have received best-articleawards. Fernando Trias de Bes is an Economist with an MBA from ESADE aswell a

Genres: Business

Paperback

First published September 1, 2011

About the author

Fernando Trias de Bes (Barcelona, 1967) es un escritor y economista español, especializado en mercadotecnia, creatividad e innovación.1 Sus ensayos y novelas han sido traducidos a más de treinta idiomas y es colaborador habitual de El País Semanal, así como del suplemento "Dinero" del diario La Vanguardia y el programa de radio La Brújula, de Carlos Alsina en Onda Cero.
Cuenta con una licenciatura en Ciencias Empresariales y un MBA por ESADE y la Universidad de Michigan. Es profesor asociado de ESADE desde 1994 y socio fundador de Salvetti&Llombart, empresa especializada en investigación de mercados, creada en 1996.2
Escribe tanto ensayos de empresa y economía como libros de ficción. Entre sus ensayos se encuentran: "Marketing Lateral" (2003), "Innovar para ganar" (2011), publicados ambos conjuntamente con el especialista en mercadotecnia Philip Kotler (2003), "La buena suerte" en co-autoría con Álex Rovira (2004) con unos tres millones de copias vendidas, "El vendedor de tiempo" (2005), que fue llevada al teatro, "El libro negro del emprendedor" (2007), que estudia los principales factores de fracaso de los emprendedores y que es, para muchos, un libro de referencia para todo emprendedor, y "El hombre que cambió su casa por un tulipán", obra ganadora del Premio Temas de Hoy 2009.
En ficción ha publicado "Relatos absurdos" y las novelas "Palabras bajo el mar", "El coleccionista de sonidos", "La historia que me escribe", "Mil millones de mejillones", una fábula sobre el mundo actual, con dibujos de Toni Batllori y la novela breve "Tinta" (Seix-Barral).

(http://es.wikipedia.org/wiki/Fernando...)

Reviews

[Dhiraj Kumar · Rating 3 out of 5]

Amazing Book about Innovation in Company. Number of way discuss on Planning the innovation , eliminating the error and Execution .