I truly appreciate words from personal experience, rather than hypothetical or theoretical directions for what should work.
His humor may not be for everyone - but I really respond to the slightly snarky, tell-it-like-it-is attitude.
Jonathan has published a large number of books on Amazon using the Kindle platform, and in this book he takes the time to walk through his entire process. He also includes multiple tools to make the different steps easier, and since he has also actually used those tools his observations are from personal experience.
Another point I appreciate is the fact he offers multiple solutions, from multiple price points and levels of complexity, for each tool. This allows for access (and potential success) for a much broader audience - including me.
Since this subject is something I have started researching in earnest, it also helps that Jonathan has looked at many of those same resources I have. Because of his real-world experience, he is also able to evaluate those same sources - pointing out what he has found will work and what has failed miserably.
My hope (dream, perhaps) of beginning a writing business is a step closer to success, because of all the actual, practical, real world advice provided by the author's personal experience. And since he doesn't suck, that's something.
I received a free copy of this book via Booksprout and am voluntarily leaving a review.