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The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age
Human beings are natural storytellers, and it's never been easier to access digital technologies that allow anyone, anywhere to share their story with the world. More stories are being produced and consumed now than at any other time in our species' history - yet, for some reason, it's never been more difficult to cut it as a creative. Consumers are paying less (if anything) for all forms of entertainment, traditional media companies are tanking, and the advertising realm has been turned on its head. Although operating budgets have increased in every sector, storytellers are making less than ever before, as the lion's share of new revenues cyclically feed mechanisms for distribution and monetization. Our media landscape is, in short, unsustainable and in the midst of a crisis. What went wrong? How can we fix it?
Although he founder, CEO and Managing Director at Black Dragon Capital, Louis Hernandez Jr. isn't your typical multinational CEO. In his two previous books, Too Small to How the Financial Industry Crisis Changed the World's Perceptions and Saving the American Main Street's Last Stand , he chartered his vision of an egalitarian America structured around the communities that compose its very foundation. He brings the same mindset - the same notion of countless small actors with unlimited potential - to the tumultuous world of media with his third book, The Storyteller's Overcoming the Challenges in the Digital Media Age .
In The Storyteller's Dilemma , Hernandez puts forth another comprehensive vision for our future that aims to advantage all while disadvantaging none. This book is neither a diatribe against economic elites nor a postmortem analysis of the ills of digital distribution. Instead, it proposes a new approach with the potential to benefit all involved parties - an approach that at once embraces the intensifying power of storytelling and eschews the notion that disruption and instability must greet an industry hand-in-hand. Rather than favoring any given group over another, Hernandez imagines a streamlined world of shared platforms and common standards that empower storytellers, developers, and deliverers alike. By dispensing of business models that have proved unviable in the digital age, we can turn higher profits while more equitably compensating creatives and creative endeavors. In today's networked world, the economics of storytelling matters to everybody. It's time we all got onboard.
Although he founder, CEO and Managing Director at Black Dragon Capital, Louis Hernandez Jr. isn't your typical multinational CEO. In his two previous books, Too Small to How the Financial Industry Crisis Changed the World's Perceptions and Saving the American Main Street's Last Stand , he chartered his vision of an egalitarian America structured around the communities that compose its very foundation. He brings the same mindset - the same notion of countless small actors with unlimited potential - to the tumultuous world of media with his third book, The Storyteller's Overcoming the Challenges in the Digital Media Age .
In The Storyteller's Dilemma , Hernandez puts forth another comprehensive vision for our future that aims to advantage all while disadvantaging none. This book is neither a diatribe against economic elites nor a postmortem analysis of the ills of digital distribution. Instead, it proposes a new approach with the potential to benefit all involved parties - an approach that at once embraces the intensifying power of storytelling and eschews the notion that disruption and instability must greet an industry hand-in-hand. Rather than favoring any given group over another, Hernandez imagines a streamlined world of shared platforms and common standards that empower storytellers, developers, and deliverers alike. By dispensing of business models that have proved unviable in the digital age, we can turn higher profits while more equitably compensating creatives and creative endeavors. In today's networked world, the economics of storytelling matters to everybody. It's time we all got onboard.
- GenresNonfiction
196 pages, Hardcover
Published March 1, 2017
About the author
Louis Hernandez Jr.
3 booksLouis Hernandez Jr. is an entrepreneur, investor, philanthropist and the author of three books: Saving the American Dream, Too Small to Fail, and The Storyteller’s Dilemma. Recognized for his expertise in business and technology, Hernandez has founded, operated, invested, and advised technology companies in all phases from start-up to multiple billion-dollar organizations. He is the founder, CEO, and Managing Director of Black Dragon Capital and also an active Board member for numerous companies including Grass Valley, Naveo Commerce, Payveris, and Enterworks.
As a philanthropist, Hernandez has served as an advisor on various hospital Boards, science centers, educational foundations, and technology councils. He is the Founder of For a Bright Future, a foundation focused on providing equality to underprivileged and underrepresented groups. From his experiences growing up in an immigrant family, Hernandez is passionate about giving back to communities by supporting, shaping and investing in future leaders.
As a philanthropist, Hernandez has served as an advisor on various hospital Boards, science centers, educational foundations, and technology councils. He is the Founder of For a Bright Future, a foundation focused on providing equality to underprivileged and underrepresented groups. From his experiences growing up in an immigrant family, Hernandez is passionate about giving back to communities by supporting, shaping and investing in future leaders.
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Displaying 1 - 2 of 2 reviews
June 6, 2019
A very thorough book that offers a simple solution to a current problem. As an artist myself, as a writer, I can see the fundamentals of storytelling in the digital world are problematic. We have too many formats to deal with, algorithms, SEO, tagging policies, processes and styles that take away from the content creation. And the fact that every platform we use is almost always different to one another causes poor integration and seamlessness.
Storytelling in the digital world needs to advocate for the artist in order to attain and share quality art.
This book details the current market and the current state of storytelling, takes in all the issues, and effectively and simply offers a solution. A must-read for media professionals.
Storytelling in the digital world needs to advocate for the artist in order to attain and share quality art.
This book details the current market and the current state of storytelling, takes in all the issues, and effectively and simply offers a solution. A must-read for media professionals.
July 12, 2019
A little slow at the beginning but the last chapters are useful and mandatories for any storyteller of this time.
Displaying 1 - 2 of 2 reviews