Modern Management and Machiavelli

by Richard H. Buskirk

Business and pragmatism bring the tried and true ways to modern times.

Genres: Nonfiction

210 pages, Paperback

First published November 1, 1975

About the author

Richard H. Buskirk is professor of marketing at California State College, Fullerton. He earned his DBA at the University of Washington, and BS and MBA degrees at Indiana University. He wrote Principles of Marketing, and coauthored Management of the Sales Force, and Textbook of Salesmanship. Professor Buskirk is consultant to various firms on marketing and management problems, and is director of an electronics manufacturing concern and a chain of retail men's stores. Richard H. Buskirk, an educator, businessman and consultant who directed the USC entrepreneur program for 10 years. Richard Hobart Buskirk, American marketing educator. Member minority business opportunity committee Federal Executive Board; member planning commission City of Rancho Mirage, since 1994. Served with United States Navy, 1944-1946. Member Association Business Simulation and Experimental Learning (past president), Academy Management, The Springs Association (president 1992).

Reviews

[Peter Tubbs · Rating 5 out of 5]

The only management book you will ever need. The only downside is some of the references are dated. Honeywell? American Motors?

[Salehe R · Rating 4 out of 5]

I found the book to be interesting. It offers a great contrast between the classic writings of Machiavelli and modern management situations. My only critique would be that some of them some of the situations did not feel realistic enough and we’re clearly made up. Many of them were referencing university management but also American football, so I think that for people that are not from North America they would possibly be confused with football examples. The fact that they were all fictional, would also make it even more difficult since you are unable to even search up these situations as they are not real, so you have to be well acquainted with some of the cultural nuances. I think that they could’ve had better examples that are more historically entrenched, so it feels like it was written in a hurry, but overall, I greatly enjoyed that sort of contrast Between Machiavelli’s original writings and more modern situations.