CDN ED Contemporary Marketing

by David L.; MacKenzie H. F.; Snow Kim Kurtz, David L. Kurtz, Herb MacKenzie

Provides Professors with a complete and comprehensive coverage of the discipline, while maintaining an engaging and lively style. Boone connects with students by brining Principles of Marketing alive with features such as the Second City Theatre running case, Go Green boxes, and Marketing Success and Failures. Boone has been developed with student feedback, ensuring that content and examples are relevant, accessible, and engaging. NETA Testbank The Nelson Education Teaching Advantage (NETA) program delivers research-based resources that promote student engagement and higher-order thinking and enable the success of Canadian students and educators. This book’s testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction. If you want your students to achieve "beyond remembering", ask your Nelson Sales Representative how today!

Genres: Business, Textbooks, Nonfiction, School

Hardcover

Published January 1, 2009

Reviews

[Dean Ryan Martin · Rating 3 out of 5]

This is another big chunky book about marketing. I read and finished the first four chapters three years ago. The writing style was encyclopedic.

Great information but many times, I found myself reading for the sake of reading and annotating without understanding anything.

I hated myself when I do this. It was a waste of time. No learning at all.

For this, I decided to put it back to sleep on the shelf.

Now that I am re-routing myself into another level, I realized I needed to return to this chunky and get serious. While scanning the Table of Contents, I told myself that almost all topics were covered while I consumed the Consumer Behavior book by Hawkins and Mothersbaugh.

Therefore, I made a strategic plan to not overwhelm myself again. I decided to only read another four chapters. These chapters were about product and pricing.

I was bored reading about pricing concepts. Almost sleeping while following the computations I cared nothing about. I skipped them for this reason and proceeded to the pricing strategies.

This was a fun and an intriguing chapter all at the same time. I have realized that pricing a product is not a one-time decision. It changes time after time.

WRITING STYLE: 2 stars.
CONTENT & SUBSTANCE: 4 stars.

[Cydni Perkins · Rating 2 out of 5]

Well, it's a textbook. I always feel reluctant to rate a textbook based on entertainment value, but I really resisted this one especially and I had trouble getting through my class readings. It does include a lot of information, so it's probably effective for learning about marketing. Just that I hated it.

[Elizabeth · Rating 5 out of 5]

This was actually one of my favorite textbooks to read - the content was very engaging and easy to follow. It made homework assignments a lot easier. I wish more textbooks were presented in this format.

[SAJID KHAN · Rating 5 out of 5]

Very easy concepts

[Megan · Rating 3 out of 5]

My text for my marketing class. It seems pretty informational. A bit intimidating because of it's size-I wouldn't have thought a marketing book to be this big-esecially because it's just a general class.

[Anna · Rating 3 out of 5]

Nearly overwhelming with the amount of information contained within...but good lord, what a dry read. Hard to stay focused, even on a subject I enjoy.

[Anwar Ali · Rating 4 out of 5]

one of authentic and useful book on marketing for marketing students

[Stefu Smith · Rating 2 out of 5]

Finished this up for my Marketing class. Good concepts, drab reading.