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The Social Leadership Handbook

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Social Leadership encapsulates the mindset, skills and behaviours required to be an effective leader in the Social Age.

It recognises that power and authority are founded more on what you curate and share, how you build your reputation, than simple positional authority.

It's a model of leadership that is more fluid and relevant than ones based on longevity, situation or hierarchy.

Under a social model, sharing and narrating trump command and control. It's a collaborative venture with communities at it's heart.

The NET Model of Social Leadership is built around three Dimensions: 'Narrative', 'Engagement' and 'Technology'. The NET model is both an idea and a call to arms.

This book is a guide for organisations looking to develop Social Leadership capability and for individuals looking to become Social Leaders.

148 pages, Hardcover

First published September 7, 2014

12 people are currently reading
63 people want to read

About the author

Julian Stodd

24 books8 followers

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Displaying 1 - 6 of 6 reviews
Profile Image for Sarah (thebphiles).
229 reviews6 followers
September 9, 2018
Less of a novel or informative read, and more like a thought piece on leadership principles. Julian sort of muses his way through these chapters with various thoughts lightly strung together. Some of his ideas and quandaries are interesting and made me think, but in the end don’t have a lot of real takeaways.
Profile Image for Sae Schatz.
Author 9 books1 follower
May 9, 2020
An insightful and rewarding read. It will change the way you see the world.
Profile Image for Louis Prosperi.
Author 36 books14 followers
October 14, 2014
An interesting and insightful look at leadership in the Social Age.

In this book, the author describes the Social Age as "the environment we inhabit today: it's a time when the very nature of work is evolving, changing to reflect a revised social contract and the advancement of technology to facilitate sharing and community."

Author Julian Stodd often writes about aspects of the Social Age on his blog, and this book is an in-depth look at leadership and what it should look like in the Social Age.

Part one of this book looks at the foundations of social leadership, including defining the Social Age, looking at the concept of the "social business", the "social contract" and social collaborative technology. This sets the stage for exploring what leadership looks like in the Social Age.

Part two gets to the heart of this book and focuses on what the author refers to as the "NET Model of Social Leadership". This model is built around three key areas: Narrative, Engagement, and Technology. Each of these areas are further broken down into three components that comprise the skills, concepts, models, and attitudes of social leadership, as follows:

Narrative: Curation, Storytelling, and Sharing

Engagement: Community, Reputation, and Authority

Technology: Co-Creation, Social Capital, and Collaboration

Each of these three components is even further broken down into three smaller pieces. For instance, the "Curation" component of the "Narrative" area comprises three facets: "Discovery,", "Perception," and "Interpretation." While I appreciate the goal of breaking down each piece of the model into smaller chunks, at times I found myself a little lost in terms of where in the NET model hierarchy I was.

I enjoy reading about business and leadership, and this book offers a distinctively different look at leadership through the lens of the social age. I especially like how this book combines traditional ideas around leadership, such as authority and collaboration, with some less traditional ideas, including curation, storytelling, and co-creation.

Anyone looking for ideas of what leadership will look like in the coming years will find good, insightful ideas in this book. This is a book that benefits greatly from being read more than once. There is a lot to digest in this small book, and many of the ideas and how they can be applied may not be evident to the reader upon an initial read.

I do have a couple of minor quibbles with the book, but neither of these is anything I would consider major. First, I read this initially on my Kindle, and many of the illustrations and mind-maps were difficult to read. This is more of an issue with my using a Kindle than with the book's content, but is something that Kindle readers should bear in mind. Secondly, most of the book is more theory than practice, and I think the book would have benefited greatly from more real-life examples of some of the principles discussed. Again these are both minor issues, and neither of these should discourage people from reading this.

I recommend this book to anyone interested in leadership in general, and the role of leadership and the skills needed to master it in the Social Age.

[Disclaimer: I received a complimentary copy of this book for being a member of the author's Learning Forum group on LinkedIn.]
Profile Image for Vince Lammas.
16 reviews5 followers
November 25, 2014
This is a really interesting work exploring, in a very accessible way, some of the features and important implications of the rise of social and collaborative working patterns and technology in the workplace of the 21st Century. I don't have a problem with any of the core messages included in the book - though the links to corporate social responsibility and "workplace fairness" revealed more about the values of the author than the implications of working with narrative, social and collaborative approaches. I assume people would be able to work just as effectively in a collaborative manner to build the case against such actions (not that I'm saying they should).

If I have any criticisms they would be -
1) The book appears to have been written as a series of stand-alone sections with multiple cross-references ... which felt (to me) like that created a lot of repetition. Of course that makes it ideal for a person who likes dipping in and out - but less attractive for a "beginning to end" reader.

2) I have a print version of the book and the illustrations have a really nice hand-drawn feeling about them but the ca=olour palette makes them hard to read - I dont think its a feature of the e-book version (mentioned by another reviewer).

Definitely a book worth reading if you want to consider the way social technologies can influence work.
Profile Image for Susan.
459 reviews4 followers
April 21, 2016
Most mind blowing book on leadership I've ever read. Will be contemplating its import for church for a while.
Profile Image for Carla.
519 reviews2 followers
August 29, 2023
Interesting concepts. I struggled with the flow. The many subdivision of each division of each concept. Everything is important and nothing is. That was my main feeling throughout the book.
Displaying 1 - 6 of 6 reviews

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