Sales and Service for the Wine Professional

by Brian K. Julyan

In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the ‘New World’ and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.

Genres: Wine

357 pages, Paperback

First published April 25, 2008

Reviews

[Julianne Will · Rating 5 out of 5]

Another essential reference while I studied for the Court of Master Sommeliers introductory exam. It's easy to digest and practical.

[rodin alcomendas · Rating 5 out of 5]

Helped me a lot, passing on my CMS Certified Course.

[Marty · Rating 2 out of 5]

The educational test for the Court of Master Sommelier Exams. But shallow and dull. I want my sommelier to have read more than this very close-minded edition, and I'm sure there are many people who go through the exam process and dislike this silly little book. It gives you the basic and necessary information, but anyone who has worked in the business and learned from their surroundings will know 99% of what this book teaches.

This book is geared toward UK Somms, so a few of the chapters are slightly misguided when regarding US professionals. The best part of this book are the chapters on service and pricing, things most books pass over. A good one to have on hand if you want to be in the business, since most professionals have a copy on their shelf. If your not in the business (or you are and don't want to become a crony), I'd recommend against it.

[Dana · Rating 2 out of 5]

This is one of seven books on my reading list for the CMS certified sommelier exam which I hope to take next year. I have heard this is the most important book on the list so I will read it continually up until the exam...
Okay, finished up with this book finally. I love reading wine books but this one was a chore. Dry and not a lot of useful information as far as I am concerned. I can't believe this is supposedly the most important book for level 2 CSM test and that I will have to read it more. Bummer! And as many of the reviewers on amazon stated it is full of mistakes and needs to be edited by someone who is awake.

[Richard · Rating 5 out of 5]

The definitive text for Master Sommelier exams. Third edition is vast advancement over second edition. Well done!

[Dan · Rating 4 out of 5]

A bunch. It's a text, but covers a lot of the basics of bar and wine service. I like the accessibility of it, too.

[Fares Mohammad · Rating 5 out of 5]

Sales & Service For The Wine Professional, 3e