Small Business For Dummies - Australia & New Zealand

by Veechi Curtis

Take your small business to new heights

Thinking about starting a new business? Searching for new ways to run your small business better? Whether you're starting your own business from scratch or looking to grow an existing venture, this easy-to-follow guide helps you reach your small business dreams. Covering everything from marketing and business planning to legal structures and building a positive online presence, this updated edition of the bestselling Small Business For Dummies is the essential guide no Australian or New Zealand small business owner should be without!

Unfortunately, nearly half of small businesses in Australia and New Zealand fail within their first year of operation. But the good news is that with the right business acumen, the odds don't have to be stacked against you—and that's where this friendly guide helps! Inside, you'll discover how to develop a blueprint for success with a winning business plan, find your unique selling point and get it out to the masses, deliver on your customers' expectations, secure high rankings on search engines to get your website seen, recruit the best employees to build an unstoppable team and so much more.

Includes dedicated chapters for retailers, manufacturers and wholesalers Covers the rules on superannuation, pay rates and OH&S Shows you how to market your business more effectively Guides you step-by-step through putting your business online

Squash issues before they arise, pounce on opportunities the competition has missed and make your small business thrive with the help of Small Business For Dummies.

Genres: Business, Nonfiction, Reference

392 pages, Kindle Edition

Published June 15, 2016

Reviews

[Narelle Clauscen · Rating 4 out of 5]

This book is a great reference point for anyone wanting to get their heads around how to approach and initiate the starting fazes of small business. Full of useful and current information that will help you consider all factors of getting your business off the ground.

[Michael · Rating 4 out of 5]

Entertainment & Engagement: Average. The book isn’t designed to be engaging, but it’s not off-putting either.

Educational Value: Excellent. A great first book on small business or a useful reference guide for future needs.

Effort, Accessibility & Aesthetic Impact: Excellent. The content is presented clearly, concisely, and formatted for easy absorption.

Practical Application: Excellent. The book’s strength lies in its practicality—it’s entirely designed for real-world use.

Value for Writers: Poor. While it might offer some insight into the business side of writing, I wouldn’t specifically recommend it for writers.

[Van · Rating 4 out of 5]

A great book to read for general ideas about how to start small business. Very concise and focus for small business. This book gives you the basic, for depth, you need to do further research but the book also tell you where to find more information. I find it can be used a checklist for new starters.
Since it includes both Australia and NZ, just focus on the sections relate to your area. For example, i skipped the NZ parts when I read.
As aways, i like "for dummies" editing style.

[Zahid]

good