Social Media Marketing Workbook: How to Use Social Media for Business

by Jason McDonald

Social Media Marketing Workbook 2016

UPDATED: July, 2016

Learn how to market your business on Social Media for free!

A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald

Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.

If you know how... you can market on social media effectively.

But do you know how?

Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?

Enter the Social Media Marketing Workbook, your step-by-step guide on how to market your business on social media.

With up-to-date information on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes

SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing.

PLATFORM MARKETING STEP-BY-STEP - an explanation of:

Facebook Marketing - Facebook for Business
LinkedIn Marketing - LinkedIn for Business
Twitter Marketing - Twitter for Business
YouTube Marketing - YouTube for Business
Pinterest Marketing - Pinterest for Business
Yelp / Local - Marketing via Yelp, Google+ and other local review sites
Epilogue - the "new" kids on the block of Snapchat and Instagram

POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts.

FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value!


Social Media Marketing Worksheets

This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.).

Got questions? Just Google Jason McDonald and send him an email - he's happy to help.

Genres: Social Media, Business, Nonfiction

681 pages, Kindle Edition

First published September 16, 2015

About the author

Jason's books focus on SEO (Search Engine Optimization), Social Media Marketing, and Google Ads - the three pillars of digital marketing. He is founder and Senior SEO / Social Media Director of the JM Internet Group. He also teaches for Stanford University (Continuing Studies). Dr. McDonald received his Ph.D. from the University of California, Berkeley, in 1992 and his BA from Harvard University in 1985. Dr. McDonald is AdWords certified. Got a question? Just Google 'Jason McDonald,' - he's there at the top. Then visit his website and send him a question. Jason answers questions from readers every day.

Reviews

[Hilary · Rating 3 out of 5]

I was hoping I would get more information about social media marketing strategies for business, but this book just gave overviews of the type of social media platforms (Facebook, Twitter, Linkedin, etc). This is great if you know nothing about social media, but if you already know how to post on Facebook or write a 140 character Tweet, I wouldn't waste your time with this book.

[Katie · Rating 5 out of 5]

The author of Social Media Marketing Workbook sets out to make a book that is part theory and part practice with the aim that the reader will have both a strong understanding of social media marketing as well as have advice on how to do effective social marketing and I think that the book successfully does just that. I liked the mix of advice on what works on social media and the outlook you should take, such as good social media is like throwing a party and what that entails, as well as the extensive tips and sites that will help make creating your own social media. I think that the author also does a great job at showing you really do need to be thoughtful when approaching social media, it takes a lot more than people think to create a strong and effective presence online. The tools and advice in the book are great at helping you to understand each of the major social media sites and how best to make use of them.

I received a free copy of the book in exchange for an honest review.

[Huibert Poot · Rating 3 out of 5]

This book is more about his personal business than actual stuff you'd expect. It keeps reminding you to go online signup and login event though the material is free and included in the price of the book. You don't learn much from the book. It's probably meant towards an older audience who has no idea how to get a FB page.

[Tegan Washington · Rating 4 out of 5]

This book went very in-depth on most of the relevant social platforms and takes you from a standard consumer on the platform to a creator with a personalized strategy. Really solid stuff for any SMMA/small business/entrepreneur.

[Austinjetbrain09 · Rating 5 out of 5]

Using a workbook like this could be a great way to get practical tips and strategies for navigating the different social media platforms effectively, especially with hire white hat SEO specialist so many customers online these days.

[Jason Nigro · Rating 5 out of 5]

Great Book

First book I have read on social media that really resonated with me. Everything was laid out in logical and easy to follow steps. I liked this book and the format it was written so much I purchase the seo workbook.

[Tracey · Rating 5 out of 5]

Absolutely awesome

Thank you for this book. It's been really helpful in my small business making children's clothes. I high recommend this to any small business owner.