Managerial Economics: Applications, Strategy and Tactics

by James R. McGuigan, R. Charles Moyer

This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

Genres: Nonfiction, Economics

832 pages, Hardcover

First published January 28, 1979

Reviews

[Travis · Rating 3 out of 5]

Dry, but fairly comprehensive. Concepts are not explained with much lucidity. Khan Academy, for example, does a MUCH better job of explaining the concepts. Wording is somewhat awkward throughout, and there are more than a few noticeable typos.

[Mohammed Hathut · Rating 4 out of 5]

كتاب ثقيل مرة. بس مهم لأي مدير يريد أن تكون قراراته صائبة ومفيدة لشركته، وكيف تحسب بشكل رياضي.

[Murshidul Hasan · Rating 3 out of 5]

I am not a fan of this book as I have read many other good economics books. However, there were few topics which were written very well in this book.

[Talal Alsardy]

it has some complicated examples but it is worth to have a look and understand the basics.