Social Media Marketing: A Strategic Approach

by Melissa Barker, Donald I. Barker, Nicholas F. Bormann

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.Important Media content referenced within the product description or the product text may not be available in the ebook version.

Genres: School, Social Media, Nonfiction, Textbooks

400 pages, Kindle Edition

First published March 1, 2012

Reviews

[Ietrio · Rating 1 out of 5]

2024-10-21: sure sounds like academic crap. as in the people who can't organize their own life to make a honest living, telling others how real life is.

[Emily · Rating 5 out of 5]

Short & to the point

Easy read for a Marketing course! It's brief & gets right to the point. Wish all textbooks were like this.

[Lauren Lewis · Rating 3 out of 5]

Good information for my social media marketing class, but as quick as this industry is moving it seems like they should be updating it (at least the examples in it) yearly. Also saw quite a few grammar/spelling issues, which was disappointing for a college textbook.

[Emory · Rating 4 out of 5]

Very well written for a textbook. I wish more textbooks were written this straight forward!

[Carol · Rating 1 out of 5]

Pretty much outdated at this point

[Melanie Wagner Banfield · Rating 2 out of 5]

I did not read much of the text itself, however, some of the graphs, tables, and examples are extremely valuable and helpful in forming strategic communication and marketing plans.