Persuasive Presentations for Business

by Robert W. Bly

Give Presentations That Pay Off

Robert Bly, presenter extraordinaire and world-renowned wordsmith, reveals the success secrets for winning a room and closing a deal in any forum-seminars, podcasts, webinars, interviews and meetings. Revealing presentation tricks, successful secrets and surefire techniques for organizing and delivering a superior presentation, Bly teaches you how rid yourself of fear and nerves, and turn your stiff speech into a comfortable conversation between you and your colleagues or clients-leaving them nodding in agreement and ready to take action.

Learn: The No.1 secret of successful persuasive speakingThe most common audience "hot buttons" How to work engaging content into your presentationThe "3 T's" speaking formulaThe truth about presentation tools-what works and what doesn'tThe 3 points to hit in the first five minutes of any presentation Involvement and interactivity techniques to revive any audience and keep them in your cornerThe 7 worst speaker habits and how to eliminate themHow to tailor your content, pace and delivery to your audience ensuring stellar evaluations and ideal results

240 pages, Paperback

First published June 4, 2008

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”

Reviews

[Bill M · Rating 2 out of 5]

For a novice in the field, this would be a useful introduction. However, if you've read more recent contributions such as the books by Garr Reynolds or Nancy Duarte, then this book repeats much of what is presented there.

[Mark]

This is another "must-have" for B2B professionals.