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Low-Budget Online Marketing for Small Business: Learn from the tactics and techniques of major corporations. Get big impact without spending big dollars.
Large companies have huge budgets for marketing their products and services online. What's the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget. Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use. Topics Targeting a marketing campaign; Generating free advertising; Marketing by using e-mail; Building web communities; Learning successful co-branding strategies. For anyone looking to attract attention to their small business on the web, this book will show them how, and with only a minimal investment.. This is a New updated edition now with CD-ROM.
- GenresBusinessNonfiction
129 pages, Paperback
First published April 28, 2003
3 people are currently reading
18 people want to read
About the author
Holly Berkley
10 booksHolly Berkley is an author, educator, speaker and professional Internet Marketing Consultant focused on helping all size businesses increase online sales, strengthen their overall brand, and dramatically boost web site traffic through proven online marketing concepts.
You may have seen Holly Berkley's appearance on ABC Primetime's 20/20,10 News San Diego or discussing online marketing trends and tips for FOX 5 San Diego and KPBS, along with numerous radio talk shows, business magazines and newspapers throughout the country.
Holly's book, Marketing in the New Media shows top brands how they can combine traditional (televisions, radio, print, outdoor) advertising with New Media (Internet, Mobile Marketing) for maximum results. The 2nd edition of this book, includes a whole new chapter on how businesses can use Social Networking sites to promote their brand.
Her first book, Low-Budget Online Marketing for Small Business, published by Self-Counsel Press, was rated a "Must Read!" by Today's Books, and continues to help all size businesses increase Web site traffic and online sales. The book was translated and re-released internationally with the 3rd edition released November 2010.
Holly's degree in Rhetoric and Communications from the University of California, Davis led her to work with some of the first companies to experiment with live web casts. She helped cover the 1998 Japan Winter Olympics and first ESPN X Games live on the Internet through her work with TransWorld Media. In 2000, she worked with Inter@ctivate to help research the live animal web cams for the San Diego Zoo and boost overall web traffic and online sales for Jenny Craig International.
In 2009, Holly Berkley worked with Verizon to enhance its Online Customer Support Community. The online community saves the company millions each year in traditional customer support costs.
Holly continues to share her research and knowledge in the online marketing field on nationally syndicated talk shows, business seminars, magazine articles and through her new Internet Marketing undergraduate course which she teaches at San Diego State University.
In 1999, she founded Berkley Web Strategies as a way for small businesses to take advantage of the power of the Internet by providing lower cost Internet marketing and web site design services. Berkley Web Strategies was voted "Best of San Diego" in the Online Services category in 2002 -2003
In 2005, she merged her company with a top hosting and web site technology firm to form Vantage Internet Services, Inc. The San Diego Business Journal featured the merger in its December 5, 2005 article on Mergers.
Holly Berkley is currently working in San Diego, California as a New Media and Internet marketing consultant accepting only a handful of marketing contracts per year. She continues to teach Internet Marketing at San Diego State University. She remains on the Board of Directors and on an advisory level to Vantage Internet Services, Inc. She has also developed a new corporate social media training program to help businesses of all size leverage the power of social media to reach their business and marketing goals.
You may have seen Holly Berkley's appearance on ABC Primetime's 20/20,10 News San Diego or discussing online marketing trends and tips for FOX 5 San Diego and KPBS, along with numerous radio talk shows, business magazines and newspapers throughout the country.
Holly's book, Marketing in the New Media shows top brands how they can combine traditional (televisions, radio, print, outdoor) advertising with New Media (Internet, Mobile Marketing) for maximum results. The 2nd edition of this book, includes a whole new chapter on how businesses can use Social Networking sites to promote their brand.
Her first book, Low-Budget Online Marketing for Small Business, published by Self-Counsel Press, was rated a "Must Read!" by Today's Books, and continues to help all size businesses increase Web site traffic and online sales. The book was translated and re-released internationally with the 3rd edition released November 2010.
Holly's degree in Rhetoric and Communications from the University of California, Davis led her to work with some of the first companies to experiment with live web casts. She helped cover the 1998 Japan Winter Olympics and first ESPN X Games live on the Internet through her work with TransWorld Media. In 2000, she worked with Inter@ctivate to help research the live animal web cams for the San Diego Zoo and boost overall web traffic and online sales for Jenny Craig International.
In 2009, Holly Berkley worked with Verizon to enhance its Online Customer Support Community. The online community saves the company millions each year in traditional customer support costs.
Holly continues to share her research and knowledge in the online marketing field on nationally syndicated talk shows, business seminars, magazine articles and through her new Internet Marketing undergraduate course which she teaches at San Diego State University.
In 1999, she founded Berkley Web Strategies as a way for small businesses to take advantage of the power of the Internet by providing lower cost Internet marketing and web site design services. Berkley Web Strategies was voted "Best of San Diego" in the Online Services category in 2002 -2003
In 2005, she merged her company with a top hosting and web site technology firm to form Vantage Internet Services, Inc. The San Diego Business Journal featured the merger in its December 5, 2005 article on Mergers.
Holly Berkley is currently working in San Diego, California as a New Media and Internet marketing consultant accepting only a handful of marketing contracts per year. She continues to teach Internet Marketing at San Diego State University. She remains on the Board of Directors and on an advisory level to Vantage Internet Services, Inc. She has also developed a new corporate social media training program to help businesses of all size leverage the power of social media to reach their business and marketing goals.
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Displaying 1 - 5 of 5 reviews
September 7, 2016
Į rankas imdamas bet kurią knygą, kurioje aprašoma su internetu siejama rinkodara, viešieji ryšiai ir ji yra išleista daugiau nei prieš 4 metus (iki Facebooko suklestėjimo), pradedu jaustis lyg skaityčiau istorinį šaltinį pasakojantį apie laikus, kai gyvavo WEB 1.0 (prastumk) ar WEB 2.0 (dalinkis) dar tik pradėjo plisti.
Kaip žinia šiuo metu baigiame pilnai perlipti į WEB 3.0(gyvenk) interneto laikus. Tad šiek tiek pralinksmino, kai Knygos autorė pradžioje džiaugėsi, kad interneto vartotojų PASAULYJE jau daugiau kaip 200 milijonų, (ghem, šiuo metu kiek pamenu vien FB yra 1,23 aktyvių vartotojų (Pagal Wikipedia)).
Kaip ir su visomis tokio žanro knygomis, dalis informacijos netiksli, minimi puslapiai neegzistuoja, minimų kompanijų svarba rinkoje sumažėjusi, kitos ir visai išnykusios iš voratinklio gijų, o reklamavimosi metodai pasikeitę, paieškos sistemų algoritmai pasikeitę ir optimizavimas vyksta šiuo metu šiek tiek kitaip.
Bet perskaitęs ir užvertęs knygą pastebėjau, kad dauguma teorijų, patarimų, perspėjimų tinka ir dabar. Auksinės tiesos, kaip "reklamuokis ten kur lankosi tavo auditorija", o "pirmiausia išsiaiškink", kas ta tavo auditorija nesikeitė ir nesikeis.
Galiausiai, nesigailiu, kad perskaičiau šį, šiek tiek istorinį, į smulkųjį verslą nukreiptą patarimų ir apžvalgų pilną knygą.
Kaip žinia šiuo metu baigiame pilnai perlipti į WEB 3.0(gyvenk) interneto laikus. Tad šiek tiek pralinksmino, kai Knygos autorė pradžioje džiaugėsi, kad interneto vartotojų PASAULYJE jau daugiau kaip 200 milijonų, (ghem, šiuo metu kiek pamenu vien FB yra 1,23 aktyvių vartotojų (Pagal Wikipedia)).
Kaip ir su visomis tokio žanro knygomis, dalis informacijos netiksli, minimi puslapiai neegzistuoja, minimų kompanijų svarba rinkoje sumažėjusi, kitos ir visai išnykusios iš voratinklio gijų, o reklamavimosi metodai pasikeitę, paieškos sistemų algoritmai pasikeitę ir optimizavimas vyksta šiuo metu šiek tiek kitaip.
Bet perskaitęs ir užvertęs knygą pastebėjau, kad dauguma teorijų, patarimų, perspėjimų tinka ir dabar. Auksinės tiesos, kaip "reklamuokis ten kur lankosi tavo auditorija", o "pirmiausia išsiaiškink", kas ta tavo auditorija nesikeitė ir nesikeis.
Galiausiai, nesigailiu, kad perskaičiau šį, šiek tiek istorinį, į smulkųjį verslą nukreiptą patarimų ir apžvalgų pilną knygą.
April 9, 2018
Skimmed the whole thing, but this was so outdated, it's borderline unusable in 2018.
First Edition checked out from the library and going right back...
First Edition checked out from the library and going right back...
August 6, 2011
Some really helpful ideas in the first few chapters, the rest is really outdated, as expected, but still useful :)
November 20, 2015
Very informative read on how to do online marketing for small businesses.
Read
December 3, 2015reikalinga
Displaying 1 - 5 of 5 reviews