We Americans like describing ourselves as pragmatic realists - capitalists who make cold, shrewd decisions based on the market and the value of a dollar stretched as thin as possible. However, conjure up visions of white picket fences, front porches, little Susie on her bike and mom making apple pie and all but the most hard-core of us will turn squishy at the knees. And there is no company on the earth to inject dreams and desires into the average Joe than the magical company of Disney. And boy do they know it. The Disney-backed planned town of Celebration has become a microcosm study of American ideals created in a made-to-order community. In the mid-90s, Disney announced with great fanfare that they would be creating a Utopic planned community on Disney property. It would have state-of-the-art schools, a perfect downtown, sidewalks and parks to reduce driving and beautiful planned architecture based on Victorian, Mediterranean and other classic styles. It would, in short, rock. Lots were snapped up for 30% above market value within no time. And then the fun began. Andrew Ross, a journalist for The Village Voice and The Nation, moved into Celebration for a year to chronicle the journey of the town. While much had been written about the town, most of it had been either wildly negative in an Orwellian vein, or glowing with pixie dust and hope.
There is something about the phrase "Utopia" that makes my skin crawl. Ross describes this perfectly in his introduction, as he describes the literature for Celebration: