Doing Business in China

by Morgen Witzel

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including: Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Genres: Nonfiction, Business

258 pages, Paperback

First published June 15, 2000

Reviews

[Oxuria]

Przeczytane na potrzeby pracy semestralnej z przedmiotu, ale lektura stała się całkiem ciekawa.

[Sibin · Rating 2 out of 5]

An okayish book for someone reading up on Chinese culture and about doing business in China for the first time.

[Sarah · Rating 2 out of 5]

This was assigned for a Doing Business in China class I took for school. We jumped around from chapter to chapter in order to better align with the syllabus and I think the book lost some of its natural flow by doing so. Maybe because of this, I didn't find it all that helpful of an introduction to the business culture of China. It's too vague and too much of the information is a reiteration of general business concepts.