OKRs, From Mission to Metrics: How Objectives and Key Results Can Help Your Company Achieve Great Things

by Francisco S. Homem De Mello, Qulture.Rocks (Editor)

“OKRs have helped us on the road to growth many, many times” -Larry Page, co-founder of Google What Google, Intel, Zynga, Linkedin, and The Gates Foundation have in common? OKRs. OKRs, or Objectives and Key Results, translate a company's vision and strategy into a coherent set of performance measures. They offer a balance between long-term goals and short-term planning; between outcomes that are desired by the organization and actual performance KPIs that measure these outcomes; between the results we want to achieve and the efforts needed to do it. Francisco H. de Mello, founder of Qulture.Rocks, a Y Combinator alumn and the leading strategy execution company, takes you through the history of using goals for management, from MBOs to OKRs, and presents OKRs with a focus on how you can implement them at your company.

Genres: Business

141 pages, Kindle Edition

Published March 2, 2016

About the author

Francisco Souza Homem de Mello was born in Brazil, and is the founder and CEO of Qulture.Rocks, a technology company on a mission to help all companies have cultures that rock, abd that serves startups, middle-market companies, and Fortune 500 corporations (http://qulture.rocks). The company has also been part of Y-Combinator's W18 batch, and now ranks among other YC alumni such as Twitch, Stripe, Heroku and Dropbox.

At Qulture.Rocks, Francisco writes extensively about performance management and leadership, which make up the powerful intersection between performance reviews, ongoing, continuous feedback, goals and OKRs and one-on-one meetings.

The 3G Way, Francisco's most well known book, was the product of many years of intense study and thinking about some of the world's most intense and successful corporate cultures. He studied GE, Walmart, Goldman Sachs, and finally, Anheuser-Busch InBev, a company that is the result of several mergers and acquisitions by Brazil-based Cervejaria Brahma. Brahma was first acquired by partners of Banco Garantia, a Brazilian investment bank where the current owners of AB InBev, Burger King, and Heinz, started out their careers. AB InBev served as the inspiration for The 3G Way, where the author introduces the management style and techniques that evolved from Garantia and took its creators to the forefront of world capitalism. The book is on its second, revised edition, and has sold more than 50 thousand copies worldwide, making Francisco one of the top 200 authors in business and management worldwide.

Francisco is also a triathlete, with multiple Ironman, Ironman 70.3 and olympic-distance finishes. He lives in San Francisco and São Paulo, with his wife, Danielle, and dogs, Eureka and Eugenia.

Reviews

[Clayton · Rating 4 out of 5]

Quick OKR Intro

Great if you want to get a quick puck fast off what OKRs are. The book shows best practices with real practical examples.

[Álvaro Barbosa · Rating 5 out of 5]

Simples e prático.
O autor faz uma vasta revisão bibliográfica para mostrar várias faces de metas e objetivos.
Depois descreve de maneira prática o passo a passo de planejar, monitorar e aprender em cada ciclo de okr.

[Alice Tsukamoto · Rating 4 out of 5]

O livro em si é ótimo e apresenta uma visão prática de OKR’s. Mas a versão e-book contem muitos erros de digitação, o que prejudica muito a leitura.

[André Gomes · Rating 5 out of 5]

Read before trying OKR

Easy to read, full of concrete examples from Google and other companies. The author also presents some criticism which is good for you to think if it’s right for you or not.

[Brian W · Rating 3 out of 5]

Basic introduction on the Objective and Key Results framework that has propelled Microsoft and Google. Laid out the basic premise behind what OKRs are and how to use them. I need to read more about it.

[Roosevelt Fernandes · Rating 5 out of 5]

Very easy to read and very clear method of implementation.

[Kelly Hardy · Rating 4 out of 5]

A good synopsis of OKRs

Quick and easy read. The book covered everything I feel I needed to know to begin launching this with my team.

[Dean Calhoun · Rating 4 out of 5]

Pretty simple to understanding; however, there were many typos and grammar errors in the book which was distracting. Would be better if they showed some example forms.

[Kristjan · Rating 2 out of 5]

Consider this more like intro and background.

[Caio Augusto · Rating 4 out of 5]

Um guia rápido sobre como colocar em prática OKRs, mas senti falta de explorar um pouco como realmente desassociar avaliação de meritocracia desses indicadores, já que não percebi uma alternativa no livro. Tirando isso, acredito que vai ajudar bastante no processo de definição, acompanhamento e revisão de OKRs.

[Fabio Engleitner · Rating 4 out of 5]

A revisão bibliográfica a respeito de visão e missão foi muito esclarecedora. É um tema controverso, em que não há certo ou errado, mas que bem escrito é fundamental para motivação e direção da organização.

[Jose Papo · Rating 3 out of 5]

A basic but still valuable read about OKRs and how to implement the system in your company.

[Nopadol Rompho · Rating 4 out of 5]

Very short book, you can finish it by an hour. But it tells you what OKRs is, suitable for those of you who don't really have much time.