This work shows in detail the emergence and consolidation of U.S. commercial broadcasting economically, politically, and ideologically. This process was met by organized opposition and a general level of public antipathy that has been almost entirely overlooked by previous scholarship. McChesney highlights the activities and arguments of this early broadcast reform movement of the 1930s. The reformers argued that commercial broadcasting was inimical to the communication requirements of a democratic society and that the only solution was to have a dominant role for nonprofit and noncommercial broadcasting. Although the movement failed, McChesney argues that it provides important lessons not only for communication historians and policymakers, but for those concerned with media and how they are used.
Robert Waterman McChesney was an American professor notable in the history and political economy of communications, and the role media play in democratic and capitalist societies. He was the Gutgsell Endowed Professor in the Department of Communication at the University of Illinois at Urbana–Champaign. He co-founded the Free Press, a national media reform organization. From 2002 to 2012, he hosted Media Matters, a weekly radio program every Sunday afternoon on WILL (AM), Illinois Public Media radio.
This book reviews a little-known chapter in the history of American media: the struggle after General Order 40 for the fight over American radio -- who would control it, and for what purposes. The book is a very dense read, but very illuminating and inspiring.