Right Brain Red: 7 Ideas for Creative Success

by Reyn Guyer, Tim Walsh

Imagine learning product design from the originator of NERF and TWISTER, toy and game brands that have generated over $8 billion in sales.
Could you gain business insights from someone whose company stormed the cutthroat music industry as an outsider and who now has a Grammy award, two CMA Song of the Year awards, and forty-six charted singles on the country and pop music charts? How would you like to pick the brain of a rule breaker who put his dyslexia to good use and formed a learning company that has given the gift of literacy to over 500,000 students all over the world? Now what if all three of those people were the same man?

Reyn Guyer is among the most successful creative professionals of our time. He creates products, learning systems, musicals, companies, children’s stories and songs, and more. In Right Brain Red, he shares seven ideas that have worked for him throughout his blockbuster career in multiple creative fields. Reyn provides more than mere advice, because Right Brain Red isn’t just another business book. It’s a way to create and recognize opportunity, inspiring readers who want to make their own ideas a reality.

Genres: Nonfiction

138 pages, Paperback

Published January 14, 2016

Reviews

[Ashlyn · Rating 4 out of 5]

This was actually more interesting than I thought it would be.

So, I won this book in a giveaway awhile ago, but just never read it. I randomly decided to pick it up, and I'm so glad I did! This was written by Reyn Guyer, who invented the game Twister. It was actually super interesting to learn the history of Twister, along with NERF and Guyer's other business ventures. The book was really easy to read (some business books aren't), but this one was written in a way that was super easy to just understand. I think Guyer made some good points. While I've read most of these points in different books and in school, I still thought some things he said were useful. I also found this book to be inspiring, which is what you hope for when reading a book like this.

Overall, I enjoyed the book and found it helpful. I recommend this book if you are interesting in learning about the game Twister and how it came about from the inventor himself, or if you want an easy read that will inspire you to pursue your business ventures.

[April Gibson · Rating 3 out of 5]

I won the Kindle edition of this book in a Goodreads giveaway. I wish it had been written as a biography instead of a creativity guide. The author has a very interesting life as a toy inventor, artist, and songwriter. I felt like the creativity tips were very basic and obvious. I would have liked the book more if he had framed it differently. It took me a long time to get through this short book because it wasn’t terribly memorable or enticing.

[Michael · Rating 3 out of 5]

I received this book as a Goodreads give away. This was an enjoyable and easy read. There were a lot of interesting bits about how Twister and other games came about. Although I did enjoy the book, I'm glad that I didn't have to buy it. I would have been upset because it didn't seem to be a book about how to become more successful but rather a book about how successful the author was.

[Pamela · Rating 3 out of 5]

an easy read about a brilliant and positive toy maker. His simple views for success can improve your thinking and group ideas into action!!

[Samantha Rochon · Rating 2 out of 5]

Interesting but nothing super new or groundbreaking for me.

[Theresa Wade · Rating 3 out of 5]

The book has some interesting bits of facts about the author's career as a toy maker and song writer. Outside of that, I didn't get any new ideas for success from the book that I didn't already know.

[Jenni · Rating 5 out of 5]

Inspirational of course. I love the anecdotal stories he includes.

[Nancy Ahyee · Rating 2 out of 5]

The ideas were interesting, but this could have been a magazine feature with each idea, a few paragraphs of anecdotes, and call it a day. At one point near the end of the book, the author mentions that he has always been humble, but much of the book is spent tooting his own horn. This curriculum is the best, that song won a music award, he's such a good golfer that he won many competitions. Understanding that he's been successful, he could demonstrate his concepts with examples from other successful companies as well. It felt like his examples were paragraphs and pages about himself and a sentence -- almost an aside -- about someone else.

One final note about the Kindle version, the drop quotes and cartoons are very distracting. All in all, I'm glad this was free.

[Donna Smith · Rating 4 out of 5]

Good book and an easy read. I especially like his views on small work groups v. committees. I received a free copy of this book in return for this review.

[Scott Haraburda · Rating 3 out of 5]

Interesting and useful ideas to improve creativity, even for those have a logical structured (left) brain.

[Clipinchick]

I received this book for free from the author/publisher in response for an honest review of the book. I have not had the opportunity to read this book at this time. I will add my
review of this book once I have read the book. Thank k you for allowing me the optometrist review your work. I look forward to reading this book.