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Visual Thinking: Methods for Making Images Memorable
In 'Visual Methods for Making Image Memorables,' photographer Henry Wolf reveals the variety of creative methods he employs to produce his outstanding visual images. Each of 17 chapters focuses on a particular technique, from use of strange perspective, to settings in improbable places, to unexpected combinations and assembled objects. Written in a personally revealing style, and filled with anecdotes accumulated during a 40-year career in advertising and design, this unique book examines the fascinating process of transforming words into imagery.
More than 250 illustrations, almost all in full color, provide a comprehensive overview of Henry Wolf's career. Also included are superb reproductions of art works dating back to the 17th century that inspired Henry's ideas and techniques.
More than 250 illustrations, almost all in full color, provide a comprehensive overview of Henry Wolf's career. Also included are superb reproductions of art works dating back to the 17th century that inspired Henry's ideas and techniques.
- GenresDesign
182 pages, Hardcover
First published November 15, 1988
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Displaying 1 of 1 review
January 25, 2013
The text in this book is relatively short, which has its advantages and limitations.
On the plus side, this leaves a lot of space for the many excellent examples (posters, covers, ads, photographs, etc.) of the author (mainly) and of some other artists. In this sense -- and this is its strongest point in my opinion -- this book is a great source of references and ideas. It showcases brilliant graphic design and is a strong stimulant for the imagination.
On the other hand, the shortness of the text means that the general principles described in each chapter remain, well, quite general (though always to the point). However, this is perhaps inevitable, not so much because of the lack of space, but rather because so many elements come into consideration when deciding if a work of graphic design is successful or not, so that trying to theorize it all is probably pointless. To his credit, the author does not attempt to do that and he lets the work speak for itself.
What may have made the book even more interesting is detailed explanations (a) regarding the creative process behind each work, and (b) regarding how the images were technically achieved (including lighting patterns for the photographs). Of course, this would have doubled the size of the book, but would have equally increased the pleasure of reading it.
On the plus side, this leaves a lot of space for the many excellent examples (posters, covers, ads, photographs, etc.) of the author (mainly) and of some other artists. In this sense -- and this is its strongest point in my opinion -- this book is a great source of references and ideas. It showcases brilliant graphic design and is a strong stimulant for the imagination.
On the other hand, the shortness of the text means that the general principles described in each chapter remain, well, quite general (though always to the point). However, this is perhaps inevitable, not so much because of the lack of space, but rather because so many elements come into consideration when deciding if a work of graphic design is successful or not, so that trying to theorize it all is probably pointless. To his credit, the author does not attempt to do that and he lets the work speak for itself.
What may have made the book even more interesting is detailed explanations (a) regarding the creative process behind each work, and (b) regarding how the images were technically achieved (including lighting patterns for the photographs). Of course, this would have doubled the size of the book, but would have equally increased the pleasure of reading it.
Displaying 1 of 1 review