The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells

by Robert W. Bly

Focused strategies for writing hard-hitting, results-based Web copyThe Web is a fascinating and boundaryless marketing medium­­and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy. The Online Copywriter's Handbook is a clear, practical, and authoritative guide to key differences between writing for the Internet and writing for print. It covers general fundamentals of writing effective Web copy plus specific Web copywriting tasks from websites and home pages to Internet direct mail, banner ads, and more.Numerous innovations and benefits of helpful websites and other resourcesTime-tested fundamentals of writing effective copyGuidelines for E-zines and Web-based documents

Genres: Business, Writing

320 pages, Hardcover

First published January 1, 2002

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”

Reviews

[bitchrepublic · Rating 3 out of 5]

Good start for any copy-writers wannabe.

[Anik Singal · Rating 3 out of 5]

I really like the book overall, I'm a fan of Robert Bly. However, this book is very very out-dated for the current market. There are some great core things in there that I love though!