Social Movements for Good: How Companies and Causes Create Viral Change

by Derrick Feldmann

Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful―there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Genres: Cultural, Nonfiction

224 pages, Hardcover

First published January 26, 2016

About the author

Derrick Feldmann is a sought-after speaker, researcher and advisor for cause
and corporate social responsibility engagement. He is the lead researcher and
creator of the Millennial Impact Project, a multi-year study of how the next
generation supports causes. The annual Millennial Impact Report is cited
regularly by such outlets as Forbes, TIME, Wall Street Journal and Fast
Company.

The report launches each year at MCON, a national conference Derrick created
and produces that draws more than 15,000 attendees online from for- and nonprofit
organizations across the world. MCON explores the question of whether
and how organizations are taking advantage of today’s heightened interest in
causes to build movements.

Derrick is president of Achieve, a creative research and campaigns agency
based in Indianapolis and West Palm Beach. Derrick founded Achieve to help
causes and companies address their most pressing issues as an advisory,
through audience research (internal and external), and with data-driven
awareness/fundraising campaigns.

Derrick is a co-author of the book Cause for Change: The Why and How of
Nonprofit Millennial Engagement and the upcoming title, Social Movements For
Good: How Companies and Causes Create Viral Change.
Derrick is a regular contributor to Philanthropy News Digest and the Huffington
Post IMPACT channel. He is on the Leadership Faculty of the Points of Light
Corporate Institute and a guest lecturer for the School of Public and
Environmental Affairs at Indiana University.
Derrick received an undergraduate degree from Southeast Missouri State
University and a graduate degree from the Lilly Family School of Philanthropy at
Indiana University. He went on to lead national fundraising efforts for The
LEAGUE and Learning to Give before founding Achieve in 2008.

Reviews

[Priya · Rating 3 out of 5]

I got this book from a conference I attended already this year. While nothing in it was particularly surprising it was a great refresher on some of the things that companies should consider when trying to stay relevant.

[Casey Browne · Rating 3 out of 5]

While nothing in it was shocking, it was a great refresher on some things that companies should consider when trying to stay relevant.