Beyond Borders: Web Globalization Strategies

by John Yunker

Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.

Genres: Technology

551 pages, Paperback

First published September 1, 2002

About the author

John Yunker is an award-winning author of essays, short stories, plays and novels focused on the complex and often conflicted relationships between humans and animals.

He is co-author (with Midge Raymond) of the mystery Devils Island.

He is author of the novels The Tourist Trail and Where Oceans Hide Their Dead. And he's co-founder (with Midge Raymond) of Ashland Creek Press, a publisher devoted to environmental and animal literature.

His plays have been produced by theaters in Florida, Kentucky, Mississippi, New York, Oregon and Washington DC. The full-length play Meat the Parents was a finalist at the Centre Stage New Play Festival (South Carolina) and semi-finalist in the AACT new play contest. Species of Least Concern was a finalist in the Mountain Playhouse Comedy Festival and Unicorn Theatre New Plays Reading Series.

His short stories have been published by a number of literary journals such as Phoebe, Qu, Flyway and Kelp Journal. And his essays have been published in High Country News, The Revelator and others.