Creative Library Marketing and Publicity: Best Practices

by Robert J. Lackie (Editor), M. Sandra Wood (Editor)

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: .Using constituents voices in outreach efforts .Building a social media presence .Crafting step-by-step marketing plans .Planning and implementing branding campaigns .Creating buzz with promotional videos .Using e-mail marketing in outreach .Marketing a new library space .Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts."

Genres: Nonfiction

204 pages, Paperback

First published September 16, 2015

Reviews

[Monica · Rating 4 out of 5]

Very interesting, and gave me a lot of ideas of how to create and implement a marketing plan for my library. I will recommend this to other librarians.

[J.M. · Rating 5 out of 5]

Why should you read this book if you're a librarian, a library staff, a library trustee, or on the board of Friends of your local library?

To quote Heather Nicholson, a head librarian at the Coaldale Public Library, a community of about 7,500 in Canada, who wrote chapter 10 "Marketing on a Shoestring" - "Is there inherent good in preserving the knowledge of our civilization through the storage of books? Absolutely. Is access to information a core element of democratic discourse? You bet. Is it realistic to think that public libraries can maintain high rates of usership and compete for limited public funding by resting on the laurels of being a public good? Not a chance."

Chapter after chapter of this book stresses the importance of marketing and creating a strong marketing plan to ensure the community served by the library always remembers the library's value to its users. Worth a read if as a librarian you will need at some point to ensure your community will support your request for increased budget, renovations, or a new building.

[Kendra]

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