Wedding photographers competing for clients have much to learn about staying on top of changing technology. This timely guide explores the reservations many photographers have about digital wedding photography and explains the outstanding benefits of this new technology, including saved labor and cost and quick turnaround time. Topics include selecting and using equipment, addressing client concerns and potential objections, pricing images, using digital proofs, and using digital imaging software.
Don't read this book if you are looking for a walk through of what photos to take at a wedding and how. Hawkins takes the perspective of "behind the business" how to be a wedding photographer. It is nice to find someone so open and willing to share "trade secrets". Issues of branding, selling yourself and professionalism are all covered. Helpful plans of forms for collecting information from the couple, checking kit, drawing up a contract etc... are helpfully included as Hawkins happily shares his methodology.
An interesting book for technique and old-school method, however the section on digital manipulation and work-flow was so dated it actually made me cringe at some of the effects Hawkins was happy to pass off as good work thinking i could do better than that as an amateur.
However, ignoring that slight glitch this is a great talk through of the behind the scenes stuff, this book covers from getting clients and preparing to shoot there wedding through to planning the album (he's big on selling it as a family heirloom telling the days story personally) and marketing yourself. An intriguing desire to constantly pitch stock photography as an earner (which i no longer believe to be as simple) he has a few ideas about making money after the family have bought there photographs.
I was disappointed in this book, as it was more about transitioning from film to digital and very, very little about the actual photography of shooting weddings.