Leading Through Language: Choosing Words That Influence and Inspire

by Bart Egnal

Become a more effective leader―cut the jargon and say what you mean Leveraging . Strategizing . Opening the kimono . Unlocking human capital . Trying to nail that BHAG . All on a go forward basis . These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.

Genres: Nonfiction

256 pages, Hardcover

First published January 19, 2016

Reviews

[Anita · Rating 1 out of 5]

This book could have been delivered in a succinctly written blog.