Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips
This book along with '48 Laws of Power' must be handed over to ALL the grads who are about to start their professional career; while the other book tells what NOT to do, this book is a manual for things one should be doing at workplace. Initially, when I started reading the book I felt terrified as if the whole book was about the mistakes I made in my professional career. The concept of self help books for me changed from WHAT-TO-DO to WHAT-NOT-DO at work. Further, the book upholds 'ages old' ethical and moral business concepts which are going into oblivion in recent times. While you read, you understand, there still are guys with old school mindset who believe in business ethics. Structurally, the book is divided into 9 sections or categories and in each category, there are 10 - 12 pep talks/ideas that are 2-3 pages long BUT each and every idea is pithy and astute. Some of the categories are very well crafted, like: self analysis entitled Giving Yourself A Reality Check, the strength of efficiency in business, work place analysis and politics, leading and developing people and treating your stakeholders (clients to competition). A shortfall found in the book is, it revolves around service industry. All of the real life examples are from service industry, in which the writer himself was involved. Otherwise, its a MUST read - A comprehensive book about HUMAN BEHAVIOR AT WORK PLACE
While long and tended to be repetitive, the core ideas and advice the legendary Mark H. McCormack dishes out for building career and conducting business, are timeless. I have not read a book so completely and frankly delve into office politics and how to handle them to make sure you always come out on top. His sense of integrity comes out in all the chapters of advice he shares on business ethics. It is one of my favorite references in handling the pressures and challenges of the professional and social world, for certain.
a book that has likely made its way into the libraries of many CEOs. a good collection of tips to forge, maintain and grow business relationships. the book, however, fails to address the great truism of business relationships: they are ultimately motivated by money.