Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines

by Lita Talarico, Steven Heller

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics

•Methods for launching a venture into the market
•Tips on presentation, pitch and public relations
•How to legally protect intellectual property
•Ways to do effective research, and crowd source
•How to benefit from social media
•Sources for funding and investment and incubators
•Case studies from successful and startup entrepreneurs.

The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur .

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Genres: Design, Business

208 pages, Paperback

First published June 28, 2016

Reviews

[Saifuddin Salim · Rating 4 out of 5]

Take much longer time to finish this book due to busy and tiring schedule and I didn't have much reading time like I used to have. This book is amazing. It like s a design entrepreneur textbook, explaining and describing the different tools and methods of design+entrepreneurship, but even better. I like section 2 very much, it told a series of interviews of mostly past designer from Author+Entrepreneur program and other designer entrepreneur, of their success, this give brief insight how things builds up and form variable business. After reading section 2, I started to understand that in order to make your idea worth diving, we have to at least just try and experiment with that idea. No harm in doing that, and from the stories that was told, they really aspired me to do that. I gain a lot of ideas just from reading this books. This book is great introduction to the world of design entrepreneur.