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eMarketing: The Essential Guide to Marketing in a Digital World
Make your mark with digital
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
eMarketing: the essential guide to marketing in a digital world is the result of over 14 years of experience in a leading international marketing agency filled with brave, curious minds.
Updated 5th edition features
Learning outcomes, key terms and concepts
19 up-to-date chapters with case studies demonstrating digital in action
Chapter and case study questions, online resources and further readings
Reviews and Comments
The first thing that you should do is obsess about the terms in this book. Vocabulary is the first step to understanding, and if you don’t know what something means, figure it out. Don’t turn the page until you do.
- Seth Godin,
Author: Purple Cow, Lynchpin and Permission Marketing
My Quirk eMarketing textbook is a truly indispensable desk item. Since completing the e-course I have been able to help embed the correct terminology and appropriate digital focus with all colleagues from top down. This is essential if we, as a global business, wish to be seen as competent leaders and high quality adopters of digital marketing tactics and strategies. Behind every great digital marketer should be this great textbook!
- Sunita Anderson,
Group Marketing Knowledge Manager at SABMiller plc.
“I found the textbook well-written, making what could be quite complex terms and definitions easy to understand. Having loads of practical examples scattered throughout the chapters, the theoretical concepts were well highlighted in practical, real-world application. Each chapter challenged me to apply my newly learnt skills through providing further readings and additional resources to explore.”
Mr A. Marriott
Lecturer: Marketing, and Advertising & Sales Promotion at Nelson Mandela Metropolitan University
Learn More About Marketing in a Digital World
Red and Yellow, Quirk’s academic partner, offers part-time eLearning and full-time taught courses in branding, marketing, digital, advertising and communications. Drawing on expert knowledge from every corner of the industry, they offer practical, outcomes-focussed qualifications for every stage of your career.
Visit www.redandyellow.co.za for details.
To access lecture slides, guide and additional resources, visit our Online Resource Centre for students and educators:
www.redandyellow.co.za/textbooks/digital
Copyright notice:
We believe that education should be freely accessible and we have licenced this textbook under a Creative Commons Licence. You may use this content in any way you want, provided it is not for commercial gain (neither the book, nor any derivatives of it can be sold or resold), you share all changes that you make and you attribute to the publishers. For more information, or to download a free copy of the book, please visit:
www.redandyellow.co.za/textbooks/digital
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
eMarketing: the essential guide to marketing in a digital world is the result of over 14 years of experience in a leading international marketing agency filled with brave, curious minds.
Updated 5th edition features
Learning outcomes, key terms and concepts
19 up-to-date chapters with case studies demonstrating digital in action
Chapter and case study questions, online resources and further readings
Reviews and Comments
The first thing that you should do is obsess about the terms in this book. Vocabulary is the first step to understanding, and if you don’t know what something means, figure it out. Don’t turn the page until you do.
- Seth Godin,
Author: Purple Cow, Lynchpin and Permission Marketing
My Quirk eMarketing textbook is a truly indispensable desk item. Since completing the e-course I have been able to help embed the correct terminology and appropriate digital focus with all colleagues from top down. This is essential if we, as a global business, wish to be seen as competent leaders and high quality adopters of digital marketing tactics and strategies. Behind every great digital marketer should be this great textbook!
- Sunita Anderson,
Group Marketing Knowledge Manager at SABMiller plc.
“I found the textbook well-written, making what could be quite complex terms and definitions easy to understand. Having loads of practical examples scattered throughout the chapters, the theoretical concepts were well highlighted in practical, real-world application. Each chapter challenged me to apply my newly learnt skills through providing further readings and additional resources to explore.”
Mr A. Marriott
Lecturer: Marketing, and Advertising & Sales Promotion at Nelson Mandela Metropolitan University
Learn More About Marketing in a Digital World
Red and Yellow, Quirk’s academic partner, offers part-time eLearning and full-time taught courses in branding, marketing, digital, advertising and communications. Drawing on expert knowledge from every corner of the industry, they offer practical, outcomes-focussed qualifications for every stage of your career.
Visit www.redandyellow.co.za for details.
To access lecture slides, guide and additional resources, visit our Online Resource Centre for students and educators:
www.redandyellow.co.za/textbooks/digital
Copyright notice:
We believe that education should be freely accessible and we have licenced this textbook under a Creative Commons Licence. You may use this content in any way you want, provided it is not for commercial gain (neither the book, nor any derivatives of it can be sold or resold), you share all changes that you make and you attribute to the publishers. For more information, or to download a free copy of the book, please visit:
www.redandyellow.co.za/textbooks/digital
- GenresNonfictionBusiness
588 pages, Kindle Edition
First published January 1, 2008
23 people are currently reading
143 people want to read
Ratings & Reviews
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Displaying 1 - 10 of 10 reviews
February 8, 2024
I read the first edition many years ago. Then I followed up until now. When America coined eMarketing in its infancy, in South Africa Rob grew Quirk, an innovative agency with a few of the biggest brands in the continent.
Although now the book is part of Red & Yellow, a creative school of business, the book gave unique prestige to the agency. I believe without the greatest return on investment, but what was Quirk without the quirkiness?
It was the ONLY complete reference book at the time. Yes, you could make a few bucks here and there online, but without strong basics, it was really hard to adapt, or even pivot. Hell, I even got acquainted with Seth Godin.
Still a fantastic source of the vintage letter E and modern marketing (which is mixing with the real world more and more, maybe invisibly). A must-read for practitioners worldwide.
Although now the book is part of Red & Yellow, a creative school of business, the book gave unique prestige to the agency. I believe without the greatest return on investment, but what was Quirk without the quirkiness?
It was the ONLY complete reference book at the time. Yes, you could make a few bucks here and there online, but without strong basics, it was really hard to adapt, or even pivot. Hell, I even got acquainted with Seth Godin.
Still a fantastic source of the vintage letter E and modern marketing (which is mixing with the real world more and more, maybe invisibly). A must-read for practitioners worldwide.
May 20, 2013
This book was assigned reading for a university-level continuing education course in Internet marketing. The price could not be beat; it was a free download from the publisher. The material was organized well and included useful charts for planning and measuring marketing goals. My main issue with the book, however, was that it could get confusing for the American learner as the book was published in a different continent. Many of the Web sites mentioned were not familiar to me and, as a trained grammarian, I found myself distracted by a form of written English with which I was unfamiliar. I'd consider this book a decent resource (especially that it is available at no cost), but not the only resource for those who wish to learn about eMarketing.
November 8, 2015
Rock-solid encyclopaedic and authoritative. Covers a vast and complex field with crisp and easy to comprehend guidance and inspiration. Definitely a go-to ressource for newbies and the more astute practitioners in this field
November 29, 2018
One of Its kind
Very well structured with 5 sections each one explains how you can think , create, engage, retain and optimize.
For any marketer this one could be very useful for creating new fresh ideas and how to optimize your currnet one.
_____
Doha
2018
Very well structured with 5 sections each one explains how you can think , create, engage, retain and optimize.
For any marketer this one could be very useful for creating new fresh ideas and how to optimize your currnet one.
_____
Doha
2018
August 4, 2021
[Sixth Edition]
The book was good on delivering a comprehensive view of digital marketing and it serves as a reference(though some content is not up to date especially with online and social platforms).
Also, the chapters sometimes is stuffed with topics and information discussed before and the book repeats itself. I know that's sometimes necessary to get a full picture of every chapter, but I think they are over doing it. The most important reason behind that, I think, is that anyone can pick up some chapters of interest to read or as reference without missing essential information.
After reading the whole thing once, it's not worth it to do that again. Still a good reference and rich of information and best practices.
The book was good on delivering a comprehensive view of digital marketing and it serves as a reference(though some content is not up to date especially with online and social platforms).
Also, the chapters sometimes is stuffed with topics and information discussed before and the book repeats itself. I know that's sometimes necessary to get a full picture of every chapter, but I think they are over doing it. The most important reason behind that, I think, is that anyone can pick up some chapters of interest to read or as reference without missing essential information.
After reading the whole thing once, it's not worth it to do that again. Still a good reference and rich of information and best practices.
August 4, 2021
[Sixth Edition]
The book was good on delivering a comprehensive view of digital marketing and it serves as a reference(though some content is not up to date especially with online and social platforms).
Also, the chapters sometimes is stuffed with topics and information discussed before and the book repeats itself. I know that's sometimes necessary to get a full picture of every chapter, but I think they are over doing it. The most important reason behind that, I think, is that anyone can pick up some chapters of interest to read or as reference without missing essential information.
After reading the whole thing once, it's not worth it to do that again. Still a good reference and rich of information and best practices.
The book was good on delivering a comprehensive view of digital marketing and it serves as a reference(though some content is not up to date especially with online and social platforms).
Also, the chapters sometimes is stuffed with topics and information discussed before and the book repeats itself. I know that's sometimes necessary to get a full picture of every chapter, but I think they are over doing it. The most important reason behind that, I think, is that anyone can pick up some chapters of interest to read or as reference without missing essential information.
After reading the whole thing once, it's not worth it to do that again. Still a good reference and rich of information and best practices.
September 21, 2021
Although the book was published since a decade ago, everything I wanted to know was significantly shown in it. More perceived how important the use of knowledge in content creation, web design, choices of type of marketing strategies suitable for a particular business. The book pointed out what exactly a marketing strategist should perform for brand promoting/awareness, conversion optimization, the use of social media, the importance of web-based knowledge etc. I's so exciting to answer the case study questions and cheaper questions. The most challenging part for me was web development and design because it went through more technical knowledge.
January 31, 2020
The book will be prefect for someone who knwos very little about digital marketing and has never done it.
The book is well structured, provides all the information that a beginner will need to start implementing digital marketing.
However, if you like myself have already created websites, used Facebook Ads, Google Ads etc. this book is unlikely to provide you any useful information, apart from some minor issues.
Therefore, my personal rating is 3-stars, while it is 5-stars for beginners.
The book is well structured, provides all the information that a beginner will need to start implementing digital marketing.
However, if you like myself have already created websites, used Facebook Ads, Google Ads etc. this book is unlikely to provide you any useful information, apart from some minor issues.
Therefore, my personal rating is 3-stars, while it is 5-stars for beginners.
November 12, 2018
الكتاب تم تأليفه بالأصل في 2008 وجرت عليه سلسلة تحديثات ونشر عدة إصدارات. قرأت الإصدار المحدث والذي نشر في 2018، وهو متاح للتحميل مجانا.
الكتاب مصمم ككتاب مرجعي تعليمي لتستخدمه المنظمات التعليمية. ممتاز في ترتيب الموضوعات وتسلسلها، والإخراج جميل يسهل على القارئ متابعة القراءة.
الكتاب مصمم ككتاب مرجعي تعليمي لتستخدمه المنظمات التعليمية. ممتاز في ترتيب الموضوعات وتسلسلها، والإخراج جميل يسهل على القارئ متابعة القراءة.
July 8, 2021
It's a good and useful book to read .
Displaying 1 - 10 of 10 reviews