this book makes a lot of good arguments that progressives/leftists need to hear. the argument is more complex than activists simply appropriating strategies used by corporations and their advertising teams. we need to learn to tap into people's emotions, hopes, dreams, and passions the same way that corporations successfully do (to make us feel inadequate, and buy their products!). moreover, we need to tap into our own so that we can bring people into our organizations and movements. many of us who have organized before have heard this argument - we know it, yet our current methods aren't working to build the type of movement we need to win campaigns and change the world.
duncombe also makes a pretty strong critique of enlightenment values (specifically, the appeal to reason), arguing that progressives' belief that the truth will prevail has proved to be untrue. rather, the truth needs to be narrative-ized (yes, i made up that word) to reach a broader audience and create an impact. he also advocates heavily for participation, inclusiveness, fun (!), playfulness, and joy in our actions and movements.
all of this is difficult for a self-serious leftist like myself, but i am willing to listen, pay attention, and change if necessary because we need to be effective - our lives and future depend on it.
duncombe's argument is nuanced and worth reading this very accessible and short book.
BTW, duncombe was interviewed on KPFK here in los angeles.