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Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide
Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide is designed to offer techniques for broadcasters, radio bloggers, radio entrepreneurs and students who wish to start and run their own radio show or station. This book will help you improve your craft and effectively develop a winning brand that attracts attention, followership, and, ultimately, advertisers.
Thriving in broadcasting in today’s digital world takes hard work and the willingness to learn the craft and skills practiced by professional radio programmers in large radio stations across the globe. This book will teach you how to start your very own radio show, create compelling content, increase your ratings, build a brand and generate revenue.
This book is brought to you by Gary Begin, the founder and president of Sound Advantage Media. With over 30 years of experience in on-air programming, Gary gives you the tools you need to succeed and thrive in the radio business, whether you're a radio programmer, radio blogger or radio station owner - this book is for you.
Thriving in broadcasting in today’s digital world takes hard work and the willingness to learn the craft and skills practiced by professional radio programmers in large radio stations across the globe. This book will teach you how to start your very own radio show, create compelling content, increase your ratings, build a brand and generate revenue.
This book is brought to you by Gary Begin, the founder and president of Sound Advantage Media. With over 30 years of experience in on-air programming, Gary gives you the tools you need to succeed and thrive in the radio business, whether you're a radio programmer, radio blogger or radio station owner - this book is for you.
- GenresNonfiction
205 pages, Kindle Edition
First published February 23, 2015
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4 people want to read
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Displaying 1 - 2 of 2 reviews
June 3, 2017
There is a lot of information presented in this book. The way I read it was in the way of take and use what I can. Not everything applied to me, and that's perfectly fine.
I think that the best thing about this book is that it is not necessarily just for Radio branding, it is a great tool for anyone looking to help their own promotional and branding. There are several aspects that can cross into different arenas.
I think that the best thing about this book is that it is not necessarily just for Radio branding, it is a great tool for anyone looking to help their own promotional and branding. There are several aspects that can cross into different arenas.
May 31, 2017
Enlightening and informative. I think that this novel can come in quite handy for those looking to expand or even just develop their brand. It’s a guide that I think is clear and concise. It flows from one section to the other, but I think you can also go back through to certain sections if you wanted to.
Displaying 1 - 2 of 2 reviews