Better Homes and Gardens is the fourth best selling magazine in the United States. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per year by the Meredith Corporation. It was founded in 1922 by Edwin Meredith, who had previously been the United States Secretary of Agriculture under Woodrow Wilson.
Better Homes and Gardens is one of the "Seven Sisters", a group of women's service magazines.
Another blast from the Kennedy era, this cookbook is a horrific snapshot of middle American food and attitudes in the middle twentieth century.
Solidly in the mayonnaise-and-cream-cheese school of cooking, this book is full of sexist assumptions and awful recipes. "As a rule, men like simple food while women take to 'something different.'" MSG is liberally used, and vegetable dishes are seemingly random assortments (carrots, onions and spinach, layered with loads of margarine and process cheese). Men get "deviled bones" for their buffet, and women get "shrimp and mushrooms elegante."
The sight of glass Christmas balls stacked amongst the bread rolls and ice cream triggers nightmares of broken shards in the food.
Every time I pick up one of these cookbooks I wonder if maybe my memory is playing tricks with me. Food back then couldn't possibly have been that bad, could it? Then I read recipes like spiced peaches (canned peaches, vinegar, cinnamon and cloves) with mayonnaise creme (mayonnaise, marshmallow creme, lemon and orange juice) or hamburger corn casserole (loaded with sour cream and MSG), and I think yes, yes it was.
Books like this one are why I look upon Julia Child as a kitchen god.