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250 pages, Kindle Edition
First published February 12, 2015
really it is. the whole thing is to layout as a sells pitch. it's a little brilliant though. here is why. He is trying to sell you joining his business by, bit by bit giving you information, you know like one those add videos with the big caught line. Well, that is the book, and that is what he is trying to teach you at the same time. He is giving the process how to do a marketing business online. it does go step by step. And he teaches you really handly marking concept that is over looked that has (as he says) increased his cash flow. at the same time, he is doing all the marketing sets to you while you are reading it.
It starts off with him giving you the pitch in the prefix. all with marketing images that will grab your attention. Then he moves on to chapter one his story, and he goes slightly into his passions before he gives you a quick look at Jim's story. and how successful he is! and he is now the CEO of his own company SendLane then he goes back into his. his childhood. his dream, how it really wasn't what he wanted and then going off to be brave to discover how to make 10k a month before he graduated college. how he failed over and over, and then he finally got it, from the help of a guy that watched him struggle. how he used that to get to his goals. then he goes to Ogla story. then back to his story. as he progresses in his success. don't worry he gives you important tips in the story. then he how after all the years of success he made mistakes and left his system and had a huge failed, almost died and then like a phoenix from the ashes got back on top. but like a marketing prophet he came to spread the word of his success. you get a few more stories.
Then next chapter he goes into why you would doubt that there is still money out there in online marketing. He breaks it down and he uses graphs and images and uses simple language. because he wants anyone to understand. also as he says many times he isn't a great writer. This chapter is to assure you, that anyone with a computer and drive can do it.
In Chapter three he lays it out in marketing since. he still is always leading you up to something bigger. He shows you the structure of the business.
as you get to section 2, you are now getting the meat of the information (with his reinforcing sales pitch) with large images to indicate there is a video on his website that you can also watch for free. you get this with each of the pieces of information.
He does explain a lot of tips and tools that any one can use without him and how he did it. he does give you information and mistakes that are common and how to avoid them. during this, he is also saving you to items that he can help if you want to make easier if you want to invest. He tells you about an auto responder that he uses Called SendLane. (hmm I've heard that name before) but does give you other options. he tells you where it is smart to invest, how to know if your product is good enough, to build a relationship with your subscribers. build you up from in the money chain of the business. How to network, where to find people to hire if you don't want to do certain aspects yourself. so on.
I don't know because I haven't been to the site. What I can say from reading this book it's worth the money if you want to learn how to do online marketing. he does show you the ropes. He doesn't promise anything and he does tell you it's hard at times.
It's a pyramid scheme. But no different from Mary Kay or Avon. only online. He needs you to succeed. because that will help him succeed because anyone using phase one will market his phase two products.
Why would he want you in phase two? well, I think if you can make it there, then you have shown him you have the right stuff and he can use your product to market to his people and also now he has a larger stronger network. He doesn't need you exactly, he likely will be fine, but if helps people grow he will have a relationship with you built on trust. It makes sense, he is doing good get other to do good and we can be strong together.
So Sendlane is Jim's company and Anik owns part of it. it was made for doing this type of work. (it's smart)
Why did I say it's brilliant a sells pitch, he is trying to teach you the very sales pitch you are reading, with and including back end offers. When you go in and ask "how I know if it's going to work" well it brought you to the site, didn't it?
But if you don't want to do this or it's not for you. He also alluded to other career choices that you can do online.
after reading this book I notice that one of my favorite set of emails used this tactic and I am pretty sure they are from his company. They must hate me I am that constant custom that clicks skips the pitch and goes to the end to see the price. but sure do take all the free e-books ;p
I will update when I have checked out the site and see if it is legit.