Strategic Marketing Management: A Pacific Rim Edition

by David A. Aaker

This Australasian adaptation of Aaker\'s popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text\'s relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific. Marketing planning and analysis is at the forefront, along with Aaker\'s traditional strong focus on strategic planning to achieve a competitive marketing strategy. Increased student pedagogy will make the adaptation more student friendly and appropriate for undergraduate classroom use.

Features: New chapters on Marketing Information and Marketing StrategyClear focus on marketing planning and strategic planning, the distinctions between these as well as their interdependent nature. Competitive industry positioning highlighted as a precursor to strategy (eg what are appropriate strategies for market leaders, as opposed to challengers?)Focus on all aspects of the marketing mix as they apply to strategyCoverage of market analysis tools such as forecasting and research methods Emphasis on strategy evaluation and the marketing "audit" End of Book Case StudiesIncreased student pedagogy with each chapter featuring: Learning outcomes, "Real world" scene setters, Boxed features (mini cases, checklists)Chapter summary End of chapter questions (including both short answer and essays)Applied learning activities

Genres: Business, Economics, Textbooks, Nonfiction

431 pages, Paperback

First published May 6, 2005

Reviews

[Phoenix2 · Rating 2 out of 5]

It was kind of a difficult book to read this one. Not that it used too scientific terms, however, it was difficult to follow, as the themes didn't flow well one after another and it felt like a nasty mess. At least, it was understandable as a book.

[Mary Helen Sherman · Rating 3 out of 5]

Got a B in this class but also learned a lot about marketing so overall 3 star experience with this book

[alejitapita · Rating 4 out of 5]

It's a great and basic guide for understanding competitive strategy in business. highly recommend.

[Joshua Shorter · Rating 3 out of 5]

Strategic Market Management attempts to provide a broad overview of the marketing decisions businesses must make during the business life cycle. A good focus of the book is spent on adding customer value. Unfortunately, the book meanders and has very poor editing. It is hard to follow in places while offering really good insights in others.

[James Hendrickson · Rating 5 out of 5]

Best book on strategic marketing. It covers all the major topics in a concise and easy to read way. Buy a used textbook so you don't have to spend a fortune for the current edition.

[Alireza Daneshvar · Rating 4 out of 5]

I found this book challenging to read but it was the comprehensive one. A great guide to understanding business strategy in a competitive environment. I would strongly recommend it.

[Justin VanWinkle · Rating 3 out of 5]

I found it hard to extract value from the way this book was written. I gave up a few chapters in and moved on.

[Emma B · Rating 3 out of 5]

Dense but I got through it and learned something.

[Natasha]

MBA 645 ✔️

[Amanda White · Rating 2 out of 5]

Not impressed with the quality. This was a graduate level text book and had typos throughout.

[Matt Harris · Rating 1 out of 5]

Full of descriptions, 'frameworks', and recipes for a way to do things, possibly completely absent of rigour, evidence, and insights to change the way you think.

[Len Pollard · Rating 3 out of 5]

Good source for conceptual framework. However, rather light reasoning on why these concepts are necessary.

[Iam Soman]

good one

[Gaurav Bangur]

i want it read this book,

[Stefaan Van ryssen · Rating 5 out of 5]

Read this back-to-back with Doyle's Management and Strategy, and marketing hell will turn into heaven. Extremely American though. It should get 4.5 stars.

[Egemen]

very useful

[Sujil Shrestha]

good