Freedom B/W Version: Business Communication: Process & Product

by Mary Ellen Guffey

Business Communication Interactive Text: Process and Product, 4th takes users through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. Interactive Text combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides users with active learning tools and tutorials , and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package ? no "assembly" is required. Business Communication Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to createand manage a syllabus, track learner self-assessment scores, broadcast notes to learners, and send electronic messages to learners.

Genres: Business, Reference, School, Textbooks, Communication, Nonfiction

704 pages, Paperback

First published January 1, 1994

Reviews

[Michelle · Rating 3 out of 5]

A surprisingly good review of grammar, as well as how to write practically anything in the business world. I actually found the book useful, even though I didn't think I would.

[Tracy · Rating 3 out of 5]

Not bad for a textbook!

[Mandy · Rating 3 out of 5]

An extremely useful textbook.

[Sananab · Rating 1 out of 5]

My review is for the sixth edition, which doesn't seem to be on Goodreads.

This book is full of good advice but some things about it are absolutely bonkers:

1) It cites workplace gossip as a reliable information source. In my opinion/experience, believing workplace gossip is a good way to get yourself in bad situations you don't fully understand.

2) At one point they claim that child labour is less of an ethical problem when you are doing business in another country. That seems bad on the surface but it gets worse and worse the more you think about it.

3) There is a lot of writing advice involving being concise, being direct, and avoiding repetition. This book ignores practically all of its own advice in this regard. In fact, it is probably the most padded, wordy, and filler-heavy book I have ever read.

[Grant · Rating 3 out of 5]

Certainly doesn't have to be read word-for-word; a skim is sufficient for a reminder of fundamentals. The screenshots of templates on types of proposals serve as useful reminders. Some of the advice is a bit banal though, such as the tip to "Use the features of your computer wisely"--should go without saying, really. However, the accompanying style guide is particularly useful and even experienced communications pros can benefit from reading its "Grammar and mechanics" section. I know this because I still see otherwise experienced people making such mistakes in the working world. It answered some grammatical questions I had and provided a bit more clarity on other thorny issues, such as the proper use of subjective/objective/possessive pronouns in various constructions.

[Sarah · Rating 5 out of 5]

This up-to-date book for all communications in organizations is easy to read and is packed full of information I will reference back to in years to come.

[Shinta · Rating 1 out of 5]

nice book (y)

[Nathan Newcomer · Rating 1 out of 5]

Typical textbook. Wordy, verbose, boring. Get it if you have to.

[Carol]

As far as a textbook goes, very easy to read and very important information! I learned a lot.