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Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.
Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.
Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.
Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.
Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.
236 pages, Paperback
First published March 3, 2015
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Displaying 1 - 2 of 2 reviews
August 2, 2015
Online selling of goods and services (e-commerce) is a sustainable source of growth in today’s digitally-driven world. Leading Digital Strategy provides a thorough, comprehensive, and practical roadmap for optimizing customer engagement and sales through this channel.
Bones and Hammersley provide experience-based guidance for all key aspects of digital channel optimization to attract, engage and retain customers through an e-commerce website: strategic purpose, business model, operating model, customer attraction, customer engagement and retention, organisation (metrics, culture, structure, capabilities) and leadership.
Leading Digital Strategy is an engaging read. It is well-researched and generously enhanced with insights and experiences from their extensive and diverse client assignments. Themes of customer-centric design, change agility, simplicity, cross-functional engagement, commercial measurement and ‘test and learn’ optimization are well demonstrated.
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Once I finished reading Leading Digital Strategy, I reviewed it again to capture the extensive notes I had made. This is a sign of a must-have book to drive performance. Leading Digital Strategy is the must-have resource to optimize your e-commerce channel for greater customer insight and growth. Buying it is the first step to realizing these benefits.
Bones and Hammersley provide experience-based guidance for all key aspects of digital channel optimization to attract, engage and retain customers through an e-commerce website: strategic purpose, business model, operating model, customer attraction, customer engagement and retention, organisation (metrics, culture, structure, capabilities) and leadership.
Leading Digital Strategy is an engaging read. It is well-researched and generously enhanced with insights and experiences from their extensive and diverse client assignments. Themes of customer-centric design, change agility, simplicity, cross-functional engagement, commercial measurement and ‘test and learn’ optimization are well demonstrated.
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Once I finished reading Leading Digital Strategy, I reviewed it again to capture the extensive notes I had made. This is a sign of a must-have book to drive performance. Leading Digital Strategy is the must-have resource to optimize your e-commerce channel for greater customer insight and growth. Buying it is the first step to realizing these benefits.
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January 21, 2016DL027909 PTI
Displaying 1 - 2 of 2 reviews