I LOVE Vintage Vavoom. As it could be more or less an extended home decor section from a magazine, I feel a little silly about this. Even the name is silly, but it is by far the the most delightful and helpful book about home decorating and honing personal design style that I have read. I am sure part of the reason for this is that one tends to get out of something what one puts into it, and I STUDIED this book. I savored the text, scrutinized the abundant photos, and followed ALL of the end-of-chapter prompts and exercises (and I never do this!). I have a lot to effuse about this book, so I’ll break my thoughts down into a few categories:
The Text:
It’s obvious that its authors work primarily as magazine editors, as Vintage Vavoom had a very fluffy but enjoyable and punchy writing style packed with colorful home décor imagery.
Although a lot of text was, indeed, very flowery (some of it was pure fluff), I found that this made it fun to read. I still came away having learned several solid, interesting, and applicable design principals (particularly when it comes to how to unite disparate objects by a color or style, and how to mix and layer effectively), plus a ton of small, quirky ideas for a whimsical, cozy, vintage-inspired and personalized home, which happens to be the aesthetic I’m striving to achieve.
The Images:
The color combos in Vintage Vavoom’s photo spreads are very pleasing. Even the way they group various photos together helps to illustrate the authors’ points about unifying disparate items by color, theme, motif, era, etc. For me, the best part of this book is that there are SO many pictures that actually illustrate the specific concepts the text is talking about. They have a photo to illustrate just about every point, or rather, detailed text that explains important elements in their photos. I’ve paid for home staging / design courses that taught many solid principles, but didn’t go in to a fraction of the illustrative detail that this book did.
The Homework:
As anyone might with this book, I picked up Vintage Vavoom with the intention of quickly rifling through as if it were a magazine, mostly to glance at photos for quick vintage decorating inspiration.
However, nearly right away I began carefully perusing every chapter and studying the pictures at length. For the first time with any book, I thoroughly followed the action prompts at the end of each chapter to create my own designs boards, lists of favorites, etc. (with the exception that I used Pinterest and digital notes/photos on my phone instead of a printed design workbook, as this 2007 publication recommends). I REALLY got into it.
One of the most memorable exercises helped me identify points and pieces of nostalgia that were meaningful to me - which I found to be a very emotional, personal experience - and suggested real, practical ways to incorporate those special elements into my home.
The exercises also guided me to put into concrete words and pictures things I’m truly excited about collecting and showcasing in my home (vs just amassing eclectic junk) Whereas before those things were merely vague ideas and longings that occasionally popped up in my thoughts, I now have a plan for how to find and display them.
I am thoroughly surprised about how much I loved this book and ate up every colorful, quirky morsel of it! As I mentioned at the beginning, it’s a great example of “you get out of it what to put into it.” I put a LOT of time, thought, and passion into digesting the ideas in this book and pondering how each might apply to my own home (present and future). As a result, I got a LOT out of this read!
A side note for further “collected vintage style” inspiration:
I’m fairly certain that anyone who is interested in the ideas and designs in this book would LOVE the work of the turn-of-the-century decorator Henry Davis Sleeper and his home Beauport at Gloucester. I discovered this East Coast gem around the same time I was reading Vintage Vavoom, and visiting is now on my bucket list!