In the Delhi office of the social media personality, Kashyap, who releases right-wing videos attacking the enemies of the state (who conveniently change as needed), the idea for the next viral video is hatched - a video of a symbolic Bharat Mata being pelted with stones while Kashyap's ideological leader arrives as a savior. To this effect, his colleague, Mayank, is expected to scout for faces that can be blended with AI to create the perfect image. Mayank ends up using the image of Nisha, a salesgirl in a chocolate store in a posh Vasant Kunj mall (IYKYK), and suddenly two lives on different tangents briefly intersect.
Call me juvenile but I got a kick out of identifying all the Delhi nooks and crannies that were not named explicitly. That was enough to make me enjoy this novella. I liked the idea that social media can change lives without the consent of those involved. There are finer threads running through the story - the popularity of shrill political voices, the need to have "an enemy", the ruthlessness of social media commentary, the anonymization of slander when it is directed to a person, and the domino effect of an innocuous decision. All the characters in the story are small fishes in a big pond so the impact of their decisions ripples only the periphery of their personal orbit.
Both the main characters, Mayank and Nisha, were well-written and fleshed out people with interesting backstories. Mayank's narrative arc (keeping financially afloat as the breadwinner, questioning the overlap between patriotism and jingoism, debating his guilt for his technological involvement in Kashyap's rise, and building his future in a rapidly evolving city) was well crafted. Nisha's story (moving to another city with a sense of ambition, relinquishing and claiming her power in the dynamic with her on-off lover, being the center of a social media post at her expense, and using her newfound "fame" for good) also resonated well.
If I have to be critical, I would say that the book touches on many good points but does not make a definitive one. All the narrative threads seem like they could be expanded into stories of their own. But it was a good, solid story.
I received a review copy of this book from HarperCollinsIN in exchange for an honest review.