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The Book Marketing Bible: Essential marketing strategies for self-published and first-time authors, or any writer looking to skyrocket sales.

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To all of you authors out there – congratulations on finishing your book! Now comes the hard part – trying to market it. That’s a daunting task especially if you self-published your work or are a new author. In fact, there were 391,000 self-published books released last year but the average SP author sells only about 250 books. 22% of self-published authors make no money at all from their books and 85% make less than $5,000 a year. Even scarier - there are about 25 million books published and for sale right now just on Amazon.com - your competition!

What does it all add up to?


In order to break through and get noticed you need a marketing plan that’s:
smart,
creative,
focused,
and efficient.

So I’m going to reveal the marketing plan that took me from another self-published newbie to an Amazon.com best seller.

In The Book Marketing Bible I share:
The 100 marketing strategies, tips, and techniques I used.
The #1 marketing activity to sell books.
Social media book marketing.
The shift in your mindset that will change everything.
Common mistakes book marketers make (and how to avoid them.)
The instant game changer to handle critics and rejection.
The secret to marketing your book.

This book will empower you to grow your audience like wild fire and ring up huge sales numbers!

162 pages, Kindle Edition

First published March 3, 2014

31 people are currently reading
60 people want to read

About the author

Norm Schriever

23 books62 followers
Norm Schriever is a Amazon best-selling author, pro blogger, cultural mad scientist, and enemy of the comfort zone. His latest work, "South of Normal," just won a silver medal at the coveted Nonfiction Book Awards.

He grew up in Connecticut and graduated from the University of Connecticut, where he was never accused of over-studying, and went on to live in North Carolina, Colorado and most recently in Northern California.

Dissatisfied with a conventional existence, Norm sold or donated all of his possessions and moved down to Costa Rica in 2011 to pursue his passion of writing. His first book was written in the sleepy surf town of Tamarindo with the help of his secret weapons: fresh ocean air and Baileys in his morning coffee. He then moved north up the coast to San Juan Del Sur, Nicaragua where he wrote "South of Normal," a memoir about that experience. He now lives in Southeast Asia, where he is surviving super typhoons, writing his heart out, and taking photos of everything he eats.

He sees his words as a way to illuminate the commonalities of human existence, and thereby hopes to leave this planet a little better than how he found it.

-Huffington Post biography

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Displaying 1 - 29 of 29 reviews
Profile Image for Darryl Greer.
Author 10 books363 followers
November 22, 2020
It is said that producing a successful book is 10% writing and 90% marketing. If you are a self-published author, all that marketing falls on your own shoulders. According to Bowker, the combined total of self-published print books and eBooks with registered ISBNs grew from around 1.2 million in 2017 to over 1.6 million in 2018. No doubt when figures are available for 2020, thanks to Covid-19 when millions of would-be authors are in lockdown with little to do but write that book they’ve been thinking about for years, those figures will go through the roof. Even self-published writers who have been at it for years need a helping hand when it comes to ideas for marketing their masterpiece. Enter Norm Schriever and his practical guide to marketing which he calls "The Book Marketing Bible".

"The Book Marketing Bible" is written in easy to read, plain English and provides 100 strategies, tips and techniques which Schriever said comprised his marketing plan to catapult him from a novice, self-published author to an Amazon best-seller. Some of the ideas are more pertinent to non-fiction (which is his genre) but most ideas can be adapted to fiction. If you are one of the 22% of self-published authors who make no money at all from their writing, this book is for you.
Profile Image for Robert.
Author 15 books119 followers
January 4, 2016
Perhaps especially as someone who has published fiction and nonfiction in literary magazines, with university and indie presses, in newspapers, online and in e-book format, I have a love-hate relationship with books like this. But Norm Schriever's book really strikes me as one of the best, most enjoyable advice-on-the-new-world-of-publishing books even though it's exhausting to contemplate how many options and imperatives exist for authors to promote their work, whether they are backed by a publisher or not.

What's good about this book is that it is clear and practical. Schriever knows the ropes and how to grab hold of them. The problem is that writers sometimes are writers because they're introverts, and it does not always sound like fun to be Tweeting away, blogging away, making trailer-like promo videos, interviewing oneself, and/or calling on the local mayor.

Nonetheless, Schriever does compassionately emphasize that book promotion has to be an opportunity to meet people and have discussions with them--not pressure them to buy something-- or it won't work. His stance is that selling is not what it's about--making contact is what it's about, letting readers know you're there for them if they're interested is what it's about. The sales will follow, and they won't come from bludgeoning one's best friends and relatives; they'll come from self-selecting folks out there who are hunting for information, insight, advice, and literary experience. These folks, the true committeds, are the ones, Schriever persuasively contends, who will make or break a book's success in the marketplace.


Some of Schriever's key points:
Twitter is a dynamite way to get attention.
You have to be the best curator of your own book, know its theme and subject cold, and be willing to talk or write about it whenever and wherever.
Authors have to have web sites and their web sites have to have links to points-of-sale and some appealing blogging, which should be single-subject and to the point. Photos make a big difference. Music can, too.
The whole point of ancillary social media (Facebook, Tumblr, etc.) is to funnel folks to the author's website and from there, possibly, to a sale. Sounds like a lot of work but much of what the author produces can be used again and again: bio, short synopsis, long synopsis, blurbs, etc.

My most gratifying blogging practice is writing reviews like this, which I then post on my Wordpress website and which in turn is buttressed by my Amazon author's page and a link to my Twitter and Facebook accounts. I gather this is sort of medium-okay. It would be better if I tackled more topics head on, and it would be even better if I did so via Huffington Post. Well, we'll see. I've published feature pieces in the Washington Post and L.A. Times and Die Zeit, but the idea is that there are no laurels in the new publishing world, which is to say you've got to keep pumping things out.

But again,Schriever advocates exactly what I would advocate were I writing his book. The idea isn't to sell X copies; the idea is to instigate an indefinite number of encounters. To me this sounds sustainable. What I like about Goodreads is that it's a site for readers, people who care enough about books to share their thoughts. That's excellent because writers write to share, obviously, as well as to press themselves to articulate as well as they can what they find meaningful in life.

A point Schriever makes towards the end is that the new publishing technologies mean writing has gone global, it's a post-national cultural reality. To me, that's great. It's like landing on a new planet...and just in time.

P.S. (And this is a true P.S.): No sooner did I post this review than I saw it in finished form with a pop-up ad for Schriever's beside it. To me, that's a little much, but it's a good indication of how closely he follows his own advice.



Profile Image for Delphine Jamet.
Author 5 books12 followers
March 30, 2015
There are a lot of book marketing books out there, mostly just listings of what you should do and where. Norm uses a friendly narrative to make the process of learning easy, ready to apply and gets straight to the point without being fluffy and making you think it's a quick get rich process.

It takes hard work to be a successful author but it's possible, especially if you take Norm's advice and apply it. I am a three-time self-published author and I still have so much to learn. I have holes in my marketing plan and Norm has helped me to uncover these issues and how to improve my social media tactics. But the learning doesn't stop there, Norm's work is a piece of the puzzle and one must continue the eternal journey of learning.
Profile Image for Aurélien Thomas.
Author 9 books121 followers
August 29, 2020
'Marketing Bible' 'to skyrocket sales' will sound pretentious, yet, ironically, this book is everything but. In fact, one of the key reasons why I loved it is the author's personality, and therefore ethos, when it comes to approaching and promoting your work.

There are a lot of self-proclaimed marketing experts out there, ready to prey upon the gullible or deluded by promising you the moon. How to write a best-seller?! How to sell millions?! How to make it as a writer?! It's usually all about numbers and money (goddamn money!) which is highly irritating when your goal is not to use potential readers as cash cows, but, enjoy yourself with a writing hobby you nevertheless take seriously. Well... Thank goodness! Norm Schriever is not one of those twats full of advise on how to sell a book like you would sell a car, far from that! He surely is enthusiastic, but his goals are realistic; and, most importantly, his approach is all about connecting and engaging with readers (big emphasis on 'readers'). It's about persona, people, character -NOT bloody numbers and statistics, even less so about author's ego! How refreshing!

It starts slow. He first asserts the value and relevance of self-publishing. He also warns right from the get go about the downfalls to be expected -e.g. you're more likely to encounter haters and negative reviews than to end up on Oprah's show, so you better toughen up right now! Then...

Then comes the serious stuff: his list of one hundred things you can do to promote your book(s). His list is questionable only in how it is presented. Many points are in fact subpoints on how to create a website, run a blog, get on social medias etc. The presentation, then, is clumsy (well, he needed a 100 list so...), but I nevertheless found most ideas put forwards highly useful. If you're an writer trying to improve your marketing strategy, or an aspiring writer trying to get onboard before the launch of your first book, here definitely is a great place to start.

I am a self-published writer myself (poet), whose last collection of poetry (A Vow - A Collection of Love Poems) has been picked up by a publisher after I had spent about a year peddling to sell it on my own. Needless to say, I have made my fair share of mistakes when it comes to marketing! Norm Schriever has been there too. He also, funnily enough, made some of the same mistakes as I did -which is to say: YOU will probably make them too if you are a newbie on the scene. I nodded and went 'ah!' more than once reading this...

The author is right on two crucial points: selling books is a process, and it's not about you the writer, but, about your readers. How to go about it? Well, it's a never-ending learning curve, but, wherever you are on your writing journey this book is to me an essential help to have at hand. Highly recommended!

Profile Image for Kharma Kelley.
Author 14 books120 followers
March 31, 2018
Great starter book for book marketing!

Really enjoyed the book has lots of helpful insights and things you can do to make your book more visible. Very highly recommend.
Profile Image for Darcy Leech.
Author 1 book217 followers
January 30, 2016
I read this book with 60 days before the release of my own first book with a small press. I'll admit I skimmed quite a bit at the beginning and almost gave up as I was wanting a quicker and more informative read than his introductory chapters. However, I found some gold mine ideas in the later chapters which helped me make important revisions to my website, think about my event calendar, gave good tips I plan to use in my guest speaking events and helped me plan my social media management.

Since I got this free on Kindle Unlimited and felt at liberty to swipe to get to what I specifically needed, I found the advice I appreciate having with Mr. Schriever's experience in successful publishing. I suppose with any non-fiction used for applicable purpose, the reader should be prepared to browse to find the relevant and useful information. I'm sure the story telling mode of Mr. Schriever's expository text appeals to many looking to create a vision to market a book with.

I'm glad I found this book. My website is better because of it.
Profile Image for J'Anmetra Waddell.
Author 2 books
January 19, 2017
Great tips

Great information. Things I never thought of but can't wait to start !!
Best book marketing book I've read !
Profile Image for J.B. Trepagnier.
Author 123 books816 followers
April 10, 2018
I saw the publish date on this when I picked it up. I guess I thought in the ever change world of book publishing and marketing, it would have been updated since then with either more relevant advice or just updated in general. John Locke was used as an example of what to do in the first few chapters and I suppose he's still selling books, but if you google his name now, the first results on google are about him buying reviews.

The tone of the book is friendly and engaging, which is why I kept reading, but I get the feeling most of the advice in the book would be better suited for a nonfiction author who writes full time rather than most fiction authors who also work office jobs. If you followed all 99 steps in the book, most of your day would be taken up completing the steps, leaving little time to write. Even less time if you work full time.

What I DID love about this book and what I don't see in a lot of marketing books, is that it says to write what you love and make art. It doesn't say to find a popular niche and crank out formulaic books like a machine because that's how you make money. Van Gogh was used as an example
Profile Image for Wanda Luthman.
Author 17 books183 followers
March 1, 2018
Help for authors

This was a fun read along with giving outstanding advice! I plan on going back through it and checking out links to many of the things he suggested. I learned a lot but also realized that I need to have fun with marketing. I tend to take it very seriously and forget that it's all about connecting with the reader and offering them a great experience.
Profile Image for Pete Simons.
Author 3 books38 followers
October 9, 2018
Much food for thought

As a first time author I was looking for some guidance on marketing strategies for self publishing. This book exceeded my expectations, with numerous ideas for items to consider. Highly recommended.
Profile Image for Nicole Taylor.
27 reviews
December 21, 2019
great book

This is chock full of great information on marketing strategies for indie authors. Some of them sound a little scary but many of them require little money and doesn't take one too far out of the comfort zone.
Profile Image for Penelope Lagos.
88 reviews
October 12, 2017
Perfect Title For This Book

What an informative and all encompassing look into marketing a book. This is a must read for newbies and seasoned professionals alike. The added humor Schriever sneaks in throughout the book makes it a quick read! There is valuable advice for anyone at any level. Two thumbs up!
Profile Image for Karma Banks.
Author 2 books7 followers
March 12, 2017
This book is the go-to for the indie writer especially the first time author.

Profile Image for Wanda Paryla.
Author 1 book15 followers
May 28, 2014
Of course I only finished reading this on e-book and have not had time to try any of the author's suggestions yet, however, it all makes sense to me and some of the ideas I would never have thought of myself. The author claims he's tried all of these, so the advice is first hand.

I really like some of the ideas the author introduces. This was an especially easy read - I read it in two days. The author speaks directly to you and often invites the reader (presumably an author or newbie marketer) to try his ideas and then email him with any results the reader would like to share.

I feel this book is especially good for a beginning self-publishing writer dealing with book marketing, or even for an avid writer who's otherwise good books are stagnant in the book sales area. It's quite intimidating trying to figure out what to do, and to know what to do to help sell one's own book. I know, I've been down this road.

There are a few editing mistakes in the book, and perhaps the author should take another look at that. But sometimes that happens in the world of self publishing. A couple of the errors annoyed me, but they didn't take away from the good advice and ideas the author suggests.
Profile Image for Laura Grody.
Author 2 books15 followers
April 17, 2014
Wow. There's seriously a LOT of information and ideas on some effective ways to market your book as a new or self-published author, & I'll definitely be implementing some of them - as soon as I finish having this panic attack! :) I'm just grateful that Mr. Schriever has taken the time to put all this info in one easily accessible place, often with links to sites where you can further investigate what he's talking about. As a first-time author with a new book out (Grace and Dignity), and ZERO marketing savvy, I often feel like I'm floundering around aimlessly (or rather flopping around like a flounder!), not knowing what is the best avenue for my efforts. And although I am beyond overwhelmed by all the suggestions he offers, I'm at least happy to know that I've already done some of them and that I have all of his ideas in one place for easy access when I'm ready (when I'm ready to crawl out from under that panic rock, that is!). I would recommend this book to other first-time authors and self-published authors who, like myself, need some serious guidance on how to succeed in this crazy book world!
Profile Image for Kristen Luciani.
Author 85 books1,590 followers
May 30, 2014
I just finished "The Book Marketing Bible" and it completely changed my view on how to launch my author brand and contemporary romance novels. Norm's voice made it an entertaining as well as informative read. I’ve purchased a lot of other books in the past few months and read the odd chapter here and there, never finding a resource that was actually helpful and opened my eyes to a new way of thinking about how to market a book. All of them paled in comparison to "The Book Marketing Bible."

Norm Schriver provided numerous useful anecdotes to drive home the points in his guide and he outlined innovative and creative techniques for raising awareness of a book in the market to make it stand out from the competition. This book generated so many ideas for how I will craft and execute on my own book marketing strategy. I am so excited to begin the journey!

It is quite possibly the best $8.99 I've ever spent.
Profile Image for Sharon Hughson.
Author 32 books63 followers
November 3, 2015
There is a list of 99 ways to market your book in the final chapter of this book. That alone is worth a 4.5 out of five star review.
The first chapters gave a nice pep talk, but they didn't address the subject of the book. The final chapter delivered on the promise. Since I'm no marketing genius, there were plenty of new ideas. I wouldn't say they were all simple enough for someone with no experience in these things, but the author supplies links to tutorials and blog posts that give more details on the complex steps.
I got this book for 99 cents during an indie author promotional event. It is easily worth that and more. If you're stuck in the mire of "how to market my book," pick up a copy of this book, flip to the final chapter and get busy with that list!
Profile Image for Kristi Duarte.
Author 3 books35 followers
June 19, 2016
If you've written a book, you need to know how to market it. It doesn't matter if you're self-publishing or going the traditional publishing way, no one cares as much as you do about your book, and no one has as much to lose if it fails. For $2.99, this book is a must-read. Some of the suggestions will not apply to you. Some weird tips are added just to reach the number 99, which makes for a better title. But it would be dumb not to spend a few dollars on this book, because you WILL learn something. You WILL get some new ideas. You WILL have a crutch to lean on, when you publish your book and suddenly realize - oh, crap! - how do I sell this master piece baby of mine, how do I reach the readers?
Profile Image for Lin Watchorn.
63 reviews2 followers
October 18, 2015
Wow!

I loved it. Great writing and excellent tips. There were tips I never would of thought of like; get a Wikipedia article, offering prizes but NOT your book.

It also mentioned some really good ones that I thought of, but wasn't sure whether or not to go through with, and it answered my questions.

A must read! I feel extremely lucky that I got to read this book for just 0.99!!!
Profile Image for Chuck.
Author 6 books9 followers
March 14, 2019
Sell More Books!

Are you looking for a way to get readers for your new book? Norm Schriever (rhymes with beaver) gives some of the best methods that are definitely outside the box. His creative book marketing suggestions are definitely guerrilla, and will put more money in your pocket than they they remove. Many are completely free!
Profile Image for Timothy Bateson.
Author 4 books55 followers
June 20, 2014
Thank you Norm for writing such a reader-friendly map to the maze that is book marketing. I love how simple so many of the tips are, as well as how many options are presented. It's even better when you consider that all writers can benefit from these tips, not just the self-publishing authors.
Profile Image for Christine Copper.
Author 7 books17 followers
August 26, 2014
Filled with good information for anyone trying to market a book. I'll be reading this again and taking notes. Many creative tips I hadn't heard before and am excited to try. Definitely a book I'll recommend to fellow authors.
Profile Image for Tim Riordan.
Author 7 books14 followers
April 16, 2015
Must Read

Norm Schriever has written a must read for anyone serious about marketing their books. He shares tried and true principles and ideas for marketing that obviously grow out of his own experiences. Thanks Norm for offering the rest of us a great resource.
Profile Image for V.L. Brunskill.
Author 5 books36 followers
August 17, 2015
Ideas for Every Author

Whether traditionally published or self, this book will give you at least three new marketing ideas. Nicely organized and the suggested marketing actions are mostly free, and blissfully easy to execute.
Profile Image for Jill.
118 reviews
November 24, 2015
Great tips, even for those of us who read a lot of book marketing books. Some of the ideas were a little too close to guerrilla marketing for my taste, but they were unique nonetheless. And I did enjoy the author's voice.
1 review
January 24, 2016
Great ideas I can't wait to try some of these.

As a first time author I think some of the advice is perfect for people like me to navigate our way around the world of Amazon and KDP. Already I have bookmarked various things.
Profile Image for Mo .
488 reviews121 followers
February 21, 2016
I enjoyed Norm's perspective, especially his viewpoints on the validity of self-publishing. His tips are great for a true beginner, someone literally starting from zero. Not much new to learn for someone who's been in the game a while.
Profile Image for Brandy Nacole.
Author 32 books309 followers
August 12, 2016
Very insightful!

A great book for aspiring authors, authors who are needing new ideas to reach readers, or for those researching marketing.
Profile Image for Tamyara.
Author 20 books15 followers
March 25, 2017
Every Author should purchase this book

Great and useful tips. I loved it. It should be apart of every writer's tool kit. Norm walks you through step by step
Displaying 1 - 29 of 29 reviews

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