Doing Research in the Real World

by David E. Gray

Available with free access to the interactive eBook* for 12 months when you buy the paperback version (ISBN 9781446295311 only), this is the companion for any student undertaking a research project.

Click on the icons in the margins of the eBook to access a wealth of resources Video Content
Chapter introductions and top tips from the author along with tried and tested open access videos on YouTube introduce you to key chapter contents Datasets
Play around with real data in SPSS and put your statistics knowledge into practice Weblinks
Direct you to real world examples to broaden your knowledge Checklists
Guide you through a specific research process such as running a focus group or conducting an interview Further Reading
Link you to a range of resources to deepen your understanding of a topic  However you access the content the Third Edition guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research and introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyze and present data. Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters - Using SPSS for quantitative data analysis - Sampling strategies in quantitative and qualitative research - Approaches to secondary analysis - Using focus groups - Ethnography and participant observation  (*interactivity only available through Vitalsource eBook)

Available with   Perusall ―an eBook that makes it easier to prepare for class
 is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective.  . 

Genres: Research, Academic, Textbooks

752 pages, Paperback

First published January 1, 2004

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

David Gray (BSc (Econ), MA(Ed), MSc, Cert Ed., PhD, FRSA) is Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, include research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He has published books (Doing Research in the Real World (2014) 3rd edition) and articles on research methods, work-based learning, and coaching and mentoring. David has led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He is currently completing a global survey into the professional identity of coaches.

Reviews

[Addisu]

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[Duchess_Nimue]

Loved it! Truly. This is a fantastic resource for research.
Author takes time after introducing terms and explains them in more detail. The book is written in a sort of textbook way. Chapters begin with a bullet list of what you should learn reading it. The end of chapters have a review of the topics discussed.

[Hamda KB]

This is the best book to be used as a reference in conducting research (methodology wise). It provides valuable information about conducting research starting from A to Z using simple language and ways of explanation.

[Hamda]

Comprehensive and easy to read, this resource is ideal for new researchers looking to explore research methodology.