Having finished this book, I haven't the slightest clue who, exactly, its intended audience is. The pictures are amazing... it's like an exhibition catalog for the world's best early Chinese art exhibition crossed with the stack of National Geographics in your dentist's waiting room. It is fascinating to see the essential aesthetics of Chinese culture emerge from the haze of history.
The text, on the other hand, is a different story. The reader is warned from the start that the scholarship follows the (literal) party line in China and it shows. One of the authors asserts that it's likely that humans evolved in China then dismisses disagreement with a wave of his hand, saying that there's some controversy. There is no such controversy.
Then there's the subject matter. Sometimes it's interesting but much of the book is drudgery. No casual reader is interested in an exhaustive list of Zhou era cemeteries complete with dimensions. And that follows an exhaustive list of Zhou era cities, also with dimensions. A scholar would use the primary source material; no one else has any use for this level of detail. Exhaustive lists of pre-unification cultures appear with no contextualization of how they could be related to one another, how they might have contributed to the larger development of Chinese culture.
All in all, it's nice to look at, but I don't feel all that better informed about how Chinese civilization developed.
Skip this book.