Crowdfunding: The Next Big Thing

by Gary Spirer

In CrowdFunding: The Next Big Thing, money-raising expert Gary Spirer reveals the secrets of raising capital in the digital age. He outlines the ins and outs of the five major capital-raising strategies, including how the current Kickstarter type crowdfunding differs from crowdfunding equity. The new world of crowdfunding equity can be hard to navigate due to numerous regulations, and the challenge of keeping crowds engaged. Crowdfunding start-ups is a platform made possible thanks to the recent JOBS Act. Now even the small guy can invest in early stage companies and potentially strike it rich with the crowdfunding platform and the investing and business-building tools provided in CrowdFunding. Spirer guides readers through the seven steps that any start-up business can employ to ensure success in raising money and building a business. With a great idea and design, a start-up needs to thoroughly and repeatedly research and pretest its product in the marketplace until the ideal niche is narrowed down in order to attract the most customers. Spirer points out that too many entrepreneurs believe that if you build a field of dreams they will come. He shows in detail how to drive traffic, get them to come to your field of dreams, and stay. In CrowdFunding, entrepreneurs will learn about successful pitches and how to pitch concepts in person or on crowdfunding websites. They will learn how and when to use one or more of the five money-raising strategies in the digital age. According to Spirer, "The perfect pitch comes from refining and distilling core ideas over and over." They will also learn about the new SEC regulations imposed to protect investors. Spirer lays out all of the exciting new platforms for marketing a product or service start-up interactively via the infinite possibilities and fluctuations of social media, mobile, and the web. He explains how to work with the savvy consumer of today, who expects to be part of the marketing conversation. Spirer's book shares the secrets that venture capitalists have employed to identify potential blockbuster investments and how the same approaches can be deployed in analyzing crowdfunding opportunities.

Genres: Business, Nonfiction, Amazon

373 pages, Kindle Edition

First published January 6, 2014

About the author

Gary holds a bachelor's degree in Literature from New York University graduating magna cum laude, and an MBA in Finance from Columbia University.

Gary began his career at the prestigious investment banking firm Lazard Freres, where he worked at their real estate affiliate. Subsequently, Gary founded his own real estate company, Capital Hill Realty. In real estate Gary has developed, syndicated and invested in properties that in today's value, aggregate over $500 million. Gary has raised over $60 million dollars from individuals and small funds.

Gary founded Capital Hill Group, Inc, a boutique investment banking firm, in 1981. Capital Hill Group, Inc. is a member of FINRA and is governed by the SEC. Gary continues to provide investment banking services for emerging growth companies, and is one of the leading experts in raising capital, building businesses, real estate and marketing, especially on the Internet.

Gary has been involved in the entertainment world, film, and is currently finishing a Wall Street thriller.

Reviews

[Jose Papo · Rating 4 out of 5]

An interesting intro to crowdfunding. Focus is on the perspective of an investor, but also good to startups who wants to use crowdfunding platforms

[Ingrid · Rating 5 out of 5]

Great book! Very helpful!