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A class-tested approach to Strategy with new focus on environmental sustainability.
Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management
MARKET: This text equips readers with the strategic concepts they will need to know as we face the future consequences such as climate change, global warming and energy availability.
456 pages, Paperback
First published June 1, 1987