There is so much in this book that I have been unable to express in words to my congregation. Thanks to Dodson I now have the words. He highlights the key factors in presenting the gospel and tailoring it to individual needs of the listener.
My favorite quotes:
From the preface:
Evangelism is something many Christians are trying to recover from. The word stirs up memories of rehearsed presentations, awkward door-to-door witnessing, and forced conversions in revival-like settings. We can now add "fake baptisms" (referring to Elevation Church's Steven Furtick planting baptizees in the congregation) to the list. To be certain, God may use these efforts, but not as much as often claimed. In fact, these forms of evangelism have actually created an impediment to evangelism.
Though it is unintentional, "modern" forms of evangelism have generated gospel witness that is impersonal, preachy, intolerant and uninformed about the real questions people ask.
Many Christians have quieted down in their witness to avoid creating a preachy, impersonal, intolerant, and uninformed impression. They don't want the gospel to be misunderstood.
...we must recognize that twentieth-century American evangelism worked because the culture was largely familiar with Christianity. It included several assumptions, such as the brute fact of absolute truth, the existence of heaven and hell (or God for that matter), and a widely held notion that sin keeps us from God.
We can no longer assume this understanding.
Christians are often proficient at rehearsing the information of the gospel, but we often lack the ability to relate the gospel to the lives of others.
The gospel is good news whether someone perceives it to be good to them or not.
We know the gospel is good, not just in theory, but in the experience of suffering, parenting, dating, working, and so on. We know the gospel is good because it frees us from being a slave to others' opinions...
Reciting a memorized fact that Jesus died on the cross for sins to a coworker doesn't tell them why it is important or how to change their life. Reciting this information dispassionately is even less convincing. What people need to know is not only what the gospel is, but what the gospel does.
We are challenged to share the gospel in a way that is worth believing, both with ourselves and others.
(Speaking of the author's home-Austin, TX)...76 percent of the city's urban core finds the gospel of Jesus unbelievable. p. 18
Our small group of people grew into a community, and together we rediscovered the mission of God. We got to know our neighbors and engaged the city in ways that visibly demonstrated the love of Christ and offered the hope of the gospel. The number of non-Christians in our circles steadily increased. p. 19
They [the object of our evangelism] feel like they are a means to the end of our spiritual profit, like we are just trying to close a deal. p. 21
The pressure we feel to share the gospel doesn't translate into the loving concern we may genuinely have for them. p. 21
When we talk with others, we aren't sharing out of a sense of freedom, loving others out of the overflow of our peace and contentment in Christ. We are evangelizing to prove ourselves out of a misguided sense that the eternal destiny of others is ultimately dependent on our efforts. pgs. 21-22
Most of these past efforts were focused on nailing a presentation, not on understanding a person. p. 22
...evangelism doesn't have to be mechanical; it can be intuitive and relational. p. 23
When our evangelism is motivated by approval, "moments" of evangelistic opportunity devolve into something like this: "If I don't do this, I'm gonna regret it" (performance), instead of thinking, "I can see this person needs the hope of the gospel, and I can't wait to extend it" (love). p. 25
The truth we need to hear and believe, at a deep heart level, is that God doesn't need you and me to accomplish his work. p. 25
[Speaking of David Bosch's definition of evangelism: Evangelism is the core, heart, or center of mission: it consists in the proclamation of salvation in Christ to nonbelievers, in announcing forgiveness of sins, in calling people to repentance and faith in Christ, in inviting them to become living members of Christ's earthly community and to begin a life in the power of the Spirit.)
It is not heaven-centered, like much of the evangelism of the twentieth century. The goal is Christ, not heaven. p. 29
The church is not a loose collection of spiritually-minded individuals but a family knit together in the unshakable love of the Father. This is what we get and what the world needs to see. p. 29
The cultural shift from formal presentational evangelism to informal relational evangelism has changed the questions everyday Christians ask themselves about sharing the gospel. p. 34
People who are influenced by postmodernism find modernist evangelistic methods off-putting and ineffective. People who are more sensitive to relationships are quick to discern that rational, presentational approaches no longer work well within postmodern culture, where people want to be known, loved, and respected, not informed and presented to. p. 34
When we speak to people's deepest desires, dreams, hopes, fears, or longings, we make the gospel believable. p. 50
[We] finally came to repent of putting more trust in our evangelistic efforts than in Christ himself. Amidst our genuine love lay tainted motives for evangelism--to prove to ourselves that we were truly a "missional" community. p. 58
Doing good things may genuinely help others in need, but no one is going to look at your deeds and conclude: "I must be a sinner in need of God's grace. I need to repent of trusting in myself and others, and turn to Christ alone for forgiveness, and trust in him for redemption and acceptance before a holy God." p. 59
When Christians press mute on the gospel, people are left to make up their own version of the good news. pgs. 59-60
...true gospel preaching doesn't mound up guilt; it relieves guilt. Good preaching doesn't just show you your sins, it shows you a Savior, who absorbs your sins in his death and presents you to a holy God, cleaned up and new. p. 60
Old or "classical" tolerance holds the belief that other opinions have a right to exist...American was founded on this kind of tolerance. p. 68
As Christians love their neighbors and even their enemies, they should practice classical tolerance, winsomely granting people the right to hold beliefs different from their own. In this way, tolerance can be loving and respectful. p. 71
Where the old tolerance held that other opinions have a right to exist, the new tolerance is the belief that all opinions are equally valid or true...It is one thing to say something has the right to exist; it is altogether different to say that two beliefs are equally true. p. 71
Arrogance, even about things that are true, runs counter to the life and teachings of Jesus, who was the model of humility. p. 74
[Quoting Ken Myers] "The challenge of living with popular culture may well be as serious for modern Christians as persecution and plagues were for the saints of earlier centuries." p. 93
[Quoting Burk Parsons] "It may very well be the case that embarrassment is the most feared form of persecution for many Christians today." p. 107
When we are tempted to censor the gospel, we need to remind ourselves there is better acceptance found in Christ than in our circle of friends, neighbors, coworkers, and family members. p. 108
The gospel of adoption is the antidote the the idolatry of reputation. p. 108
Our own re-evangelization, as Christians, must precede our evangelistic efforts in the world. We need a fresh preaching of the gospel to idolatry-ridden hearts. Re-evangelization isn't merely a cultural need; it is a personal necessity. p. 108
Unlike other religions and philosophies, Christianity is rooted in particular events that occurred in history, namely, the life, death, and resurrection of Jesus. p. 112
As great and wonderful as it is to embrace and experience the personal dimension of the gospel, if we linger in our experience of personal change, we may end up neglecting the final aspect of the gospel--the missional dimension. If we aren't careful, we become well-meaning, pietistic Christians who read their Bibles and pray, live moral lives, but do little for those around us. This imbalance produces inwardly focused Christians who are indifferent to the needs of those around them. Trapped in a great castle of like-minded people, we can't imagine the immense need outside our walls. Sometimes we begin to see those on the outside as the enemy. Believing a two-dimensional gospel leads to selfishness and ends up drawing us away from Christ. p. 117
The mission of God is made known to us in the person of Christ and is now assumed by the church through the Spirit as we testify of the good news to the world. We must take care that we do not restrict the implications of the gospel to just the historic and personal dimensions. Many evangelicals preach what Scot McKnight has called a "soterian gospel," one that exclusively focuses on personal salvation. This kind of evangelism tends to restrict the implications of what God has done in Christ to the first and second dimensions of the gospel.
As McKnight rightly, points out, personal salvation is just a subset of God's redemptive activity. God is also at work saving creation. God is a Creator who values the whole world, and he seeks to redeem it out from under the curse, which his Son Jesus Christ embraces by hanging on a tree. Christ overthrows the curse by rising from the dead to liberate the world from its bondage and to restore repentant sinners to their glorious purpose as God's new humanity, the church, to participate in his grand agenda to make all things new. (1 Corinthians 15; Revelation 21:5).
This is the gospel of the kingdom, and it has cosmic implications. God's kingdom is a realm of cosmic proportions stretching from city to city, country to country, planet to planet, from BC to AD. The cosmic gospel includes the redemption of humanity (the personal dimension) within God's larger agenda to redeem the whole world. As emissaries of Christ sent out into the world to announce the history-making news of the birth, life, death, resurrection, and return of Jesus, we must remember that this is news worth sharing. The gospel changes what we believe, who we are, and ...where we live. p. 121
God chooses to work through means, and that means you and me. When we engage in mindless, impatient, and unwise evangelism, we are just piling stones on top of graves. p. 127
Good evangelism removes the stones and shares the truth in such a way that the light of God's grace can travel down a shaft, into the grave of a darkened heart. p. 127
People have reasons for not believing the gospel of Jesus, ranging from intellectual doubt to a failure to see any personal need for what Christianity has to offer. p. 127
When we engage those around us, we can begin to appreciate how they see the world and consider the audacious claims of the gospel from their perspective. p. 134
[Speaking of gospel messages heavy on "repent" messages]
What makes this way of presenting the gospel distorted? First, it does not call attention to Jesus--it focuses on a person's need to change before they even get to hear about Jesus and what he has done. p. 138
Mere moral reform has little to do with true repentance and faith in Jesus. You can alter your behavior without altering your Savior. p. 138
This section of the book focuses on 5 metaphors for presentation of the gospel: Acceptance, Hope, Intimacy, Tolerance, Approval
Our search for intimacy is revealed in other relationships as well. In our friendships we long for a sense that we belong, for a place where we can be ourselves and know that we are accepted. We want relationships that are secure, where we feel safe to share our innermost thoughts and darkest struggles. p. 160
Without Christ, there is now power to change, no way to truly grow into a new person. p. 161
Sharing a believable gospel isn't as simple as seeing what someone needs and telling them about it. Ultimately the gospel needs to connect with the heart through the supernatural work of God's Spirit. p. 164
When gospel goodness hasn't worked its way down into our heart, it isn't the story the informs the way we think about life. We don't see God as the central character of our life; we still see ourselves in that role. As a result, conversations and reflections tip toward us. However, when we are soaking in the manifold beauty of Christ, the gospel doesn't seem like old hat to us. Fresh encounters with Christ have a way of spilling over into our conversations with others. We are prone to talk about the gospel when the good news is good news to us. p. 167
If there's one thing many urbanites can detect, it's a lack of authenticity. Inundated by manipulative marketing, pop-up ads, and spam, we can't stand a fake. So when we share from a heart of genuine affection for Christ, it's compelling, if not convincing. p. 169
"In all major world religions, a religious code is devised to work our way to God. The problem, however, is that we can't keep all the rules and adhere to all the ways. We are imperfect. But in Christianity, God works his way down to us. p. 176
Christianity is unique, not because Christians are better than other people, but because Christ is better than any of us. He is a better answer to our problems. In Christianity, God dies so man can live. In other religions, human beings live in uncertain hope that they won't really die. pgs. 176-177
[Speaking of cookie-cutter churches]
...many evangelical churches have a tendency to create institutional conformity that obliterates differences. p. 178
[Speaking of someone who did not fit the cookie-cutter mold named Ben]
Ben encountered a group of loving Christians who pitched a kingdom tent for truth, not a denominational tent...There wasn't a conversionary moment that finally drew him to Christ. Instead, Ben radically reoriented to Christ over time through the influence of a persuasively tolerant community, one that by all appearances had nothing in common with each other. p. 179
[Speaking of his personal fears of sharing the gospel]
I was filled with fear, worried what a random guy at Kinko's thought about me and not what he thought about Christ. pgs. 185-186
Faith in the gospel produces humble confidence--humble because we know how undeserving we are, and confident because of God's rich devotion to us in Christ. p. 186
The church is God's evangelistic genius, not isolated people with evangelistic drive. In fact, people rarely come to faith from a single gospel witness. Truth be told, most conversions are the result of a process that occurs over time and involves a variety of different gospel testimonies and experiences. p. 191
Most conversions take place over time, often with many fits and starts as one moves toward Jesus and his way. For most people conversion is a process, not an event...omitting [this fact] would not only dishonor the roles others have played, but also leave you with the unfortunate and inaccurate impression that successful evangelism really does hang on your lone witness. p. 191
Ben's experience [see above] taught him that he was saved into a community, not to a private relationship with Jesus. p. 193
A chorus of gospel voices is stronger and more compelling that a lone voice in the wind. p. 193
This should remind us that the church bears the responsibility of evangelism but not the power of conversion. p. 193
Evangelism is not just an individual affair. In the West, individualistic thinking has contaminated just about every aspect of Christianity. But biblically, evangelism is more of a community project.
The new community Jesus formed does not exist for itself, but for the world... p. 194
It is surprising to notice how few evangelistic commands we actually find in Paul's letters to the churches. Rarely do we find Paul telling individual Christians to go out and tell others about Jesus. Instead, we find more emphasis on communal life centered around the person of Jesus in the life of the Spirit. This communal life is a corporate witness to the risen Lord and is used by God to attract the attention of those who are not part of his church. p. 194
[Quoting John Dickson]
Dickson draws a distinction between "proclaiming the gospel" (evangelism) and "promoting the gospel" (other activities that draw people to Christ). p. 195
[Quoting Joseph Hellerman]
We do not find an unchurched Christian in the New Testament...a person was not saved for the sole purpose of enjoying a personal relationship with God...a person is saved to Community. p. 196
Therefore, whenever you're sharing the gospel or praying for the salvation of others, you should be comforted that God possesses all the power to save. In fact, this truth should relieve you of pressure evangelism and release you into Spirit-led evangelism. The Spirit will prompt you to share with others when and if you are walking in step with him. This doesn't have to be showy. It can be a simple thought or a deep spiritual impression. The Spirit may bring a friend's name to mind, urge you to invite a neighbor over for dinner, or compel you to share the gospel on the spot with someone. Regardless, take great hope in the promise that God works powerfully to save those whom he has called. pgs. 202-203
[When people want to know why they should believe what you are saying]
The first place they often look is your life. Are you personally gripped by the message of grace? Or is your life defined by a search for security through possessions and money?
...The second place people look to discover if the gospel is worth believing is in our words. Much of the evangelism of the past fifty years offered a sound bit, something easily screened, distrusted, and dismissed. In order for people to see something of substance in our words, our gospel communication needs personal nuance and cultural discernment. p. 205