Mail Order: How to Get Your Share of the Hidden Profits That Exist in Your Business

by Eugene M. Schwartz

Book by Schwartz, Eugene M.

269 pages, Hardcover

First published December 1, 1983

About the author

An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including “Breakthrough Advertising” and “The Brilliance Breakthrough.” He wrote some of the most celebrated lines in direct-mail advertising, such as “Give Me 15 Minutes and I’ll Give You a Super-Power Memory,” which launched the first book of the memory expert Harry Lorraine.

He was born on March 18, 1927, in Butte, Mont., and studied at the University of Washington. He moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief. In 1954 he went into business on his own.